Greater access to information has allowed people to be more involved in their healthcare to the point where many health conditions can now be viewed as quasi-consumer markets. This creates a new landscape for marketers where customization is the key to designing campaigns that successfully target todayâs consumers. This study uses data from 278 men with diabetes who also report having sexual dysfunction to describe how pharmaceutical marketers can use consumer information and illustrate the benefits and advantages of these insights. In various studies, the prevalence of ED (erectile dysfunction) in men with diabetes has been estimated anywhere between 20% and 90%, with most estimating between 35% - 50%. Clearly, this is an area with much unmet need and many marketing challenges.
This contribution describes a methodological test conducted by the Institut fur Demoskopie Allensbach in conjunction with Produkt+Markt, Gesellschaft fUr Marktforschung und Markefing-Planung mbH & Co. and commissioned by the Association of German Cooperative Banks. The purpose of the study was to clarify whether surveys using phone interviews and self-administered questionnaires are appropriate methods for analyzing local bank competition. This subject became topical because the standard surveys conducted by the Institute for approximately ten year, which are based on face-to-face interviews, are too expensive for many smaller cooperative banks. It was accepted in this context that the investigation program had to be trimmed and adapted to the conditions of surveys using telephone interviews and self-administered questionnaires. However, the quality of the information received in this manner did have to satisfy the requirement of providing a reliable basis for marketing decisions the banks have to make. The test showed that surveys using telephone interviews and self-administered questionnaires by and large satisfied this requirement.
This contribution describes a methodological test conducted by the Institut fur Demoskopie Allensbach in conjunction with Produkt+Markt, Gesellschaft fUr Marktforschung und Markefing-Planung mbH & Co. and commissioned by the Association of German Cooperative Banks. The purpose of the study was to clarify whether surveys using phone interviews and self-administered questionnaires are appropriate methods for analyzing local bank competition. This subject became topical because the standard surveys conducted by the Institute for approximately ten year, which are based on face-to-face interviews, are too expensive for many smaller cooperative banks. It was accepted in this context that the investigation program had to be trimmed and adapted to the conditions of surveys using telephone interviews and self-administered questionnaires. However, the quality of the information received in this manner did have to satisfy the requirement of providing a reliable basis for marketing decisions the banks have to make. The test showed that surveys using telephone interviews and self-administered questionnaires by and large satisfied this requirement.
Studies on life styles or socio-cultural trends, which are generally based on questionnaires with 200 to 300 items or questions, usually involves the administering of self-completed questionnaires. This method not only has the advantage of being more economical and practical for the interviewer than the classical interview, owing to the questionnaireâs length ; the nature of the questions asked is such that the presence of an interviewer increases the risk of inhibition or self-censure by the interviewee, whereas the researcher is concerned to obtain answers that are as spontaneous as possible; the presence of the interviewer also increases the risk of "non answersâ.
The self-administered questionnaire in which the interviewee fills-in himself the questionnaire with the interviewer's assistance, is one of the various methods of data-collection in sample-surveys. In order to situate the self-administered questionnaire's applications, we will briefly recall the main data-collection methods which may be divided in two major classes.
The self-administered questionnaire in which the interviewee fills-in himself the questionnaire with the interviewer's assistance, is one of the various methods of data-collection in sample-surveys. In order to situate the self-administered questionnaire's applications, we will briefly recall the main data-collection methods which may be divided in two major classes.
The TGI was launched in Britain five years ago. This paper does not set out to describe how the service operates or how, in general, it is used to judge the relative selectivity in reaching target markets of individual publications, on the one hand, or of individual television areas on the other. The Target Group Index was established by BMRB in 1968-69 as a syndicated research service available to advertisers, agencies and media owners. Fieldwork is continuous and involves 25,000 interviews over a 12 month period with adults aged 15 or over in Great Britain. While most of the demographic classifications are recorded at a personal interview the answers to the product and media questions are collected by self-completion.
This paper sets out to describe ways in which the standard market research techniques of personal interview and self-completion questionnaire (both postal and personally distributed) can provide valuable data for operational and marketing management in all sectors of the accommodation industry. By the discussion of three case studies, the paper illustrates how the methods described can determine product and marketing strategies by indicating such aspects as operational shortcomings, factors accounting for success, manpower requirements, market segmentation, competitive strengths and weaknesses.