In this presentation you will learn: The story of segmentation model creation (mistakes, learnings, new ideas), combining NPS (Net Promoter Score) and qualitative research and new product development: studying UX.
NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers. With a collection of standardized videometrics across a quantitative sample size, the insights revealed using quant video offer a unique, actionable, and believable data. Manufacturers understand and highly appreciate the value of having a maintained and constantly growing Norms database through which to compare their metrics. As an industry thought leader, NAILBITER has consulted FMCG brands towards the confluence of online surveys and observational research. In response to constantly growing demands in the industry, they look forward to continuing to bring highly scalable, behavioral methodology to clients across the FMCG industry.
NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers. With a collection of standardized videometrics across a quantitative sample size, the insights revealed using quant video offer a unique, actionable, and believable data. Manufacturers understand and highly appreciate the value of having a maintained and constantly growing Norms database through which to compare their metrics. As an industry thought leader, NAILBITER has consulted FMCG brands towards the confluence of online surveys and observational research. In response to constantly growing demands in the industry, they look forward to continuing to bring highly scalable, behavioral methodology to clients across the FMCG industry.
Shopping Discovery at the local level - local businesses learn from their customers and other businesses around them to grow their business in the age of mobile. In a segmentation study conducted among consumers and small business across eight countries, Facebook and their research partners FactWorks looked into local shopping habits and the need for a mobile friendly digital presence, integrating survey data together with Facebook internal data to maximise insights. Results were used to create two standalone segmentations for consumers and local business and typing tool offers opportunities to scale the research into other market. The goal is to deliver a fundamental understanding how local business and consumers interact with each other and how local shopping has changed and is evolving trough digital channels and mobile.
Internet/Digital is no longer a question; it's a fact: Mobile and social aren't emerging, but merging through consumers who have become part-time marketers, who understand and expect brands to be honest and fast. For shopsumers speed, knowledge personalization and co-creation are basic and they expect brands to react to them within the hour, and not with any answer, but one that's personal and offers a solution. The shopsumers don't want to repeat themselves, they want companies and brands to know them and provide them with clear and sophisticated reasons to go from undecided to decided in brief: to shop!
At the end of 1993, Audipress, the Italian national readership institute, launched an experimental survey which, in addition to the main focus of the survey, readership habits, also examined general buying habits. The results have been available since the end of 1995 and were presented to users and advertising agencies in the spring of this year. This is the first official media-product based survey in Italy, and analysis of the results have indicated two important opportunities: - An improved awareness of print media in general, through a more detailed profile of readers, confirmation that big readers are also big and qualified consumers; - the possibility of new approaches to planning - thanks to a precise definition of the relationship between the reader and his behaviour with respect to products, the definition of more clearly focused targets for marketing objectives is possible.
The shopping habits of Finnish households were studied for the first time extensively in 1975. Since then there have been changes in the structure of the retail trade, and the consumers' social and economic environment has also changed in many respects. To examine the changes in shopping habits this study was carried out again, the main objective being to survey the shopping habits in autumn 1980 and to compare the results with those of the former study as well as the changes in the social, economic and commercial environment. This paper is based on the material collected in these studies. Here, however, we concentrate on those aspects of consumer shopping habits which mainly illustrate the status of consumers in the distribution system measured by their distribution work load. The main purpose of this paper is to examine the consumers' work load in the distribution system and the changes in this work load.
Recent rapid inflation in Britain has led to a reappraisal of their needs by newspaper readers. This has led to considerable changes in their buying habits, and consequent marked shifts in the proportions of people who buy for different reasons. Those who are most vulnerable to price increases have fallen off at the highest rate, leading to a relative increase in the proportion of readers whose motives are less price elastic. This paper, will show how the Manchester Evening News has monitored these changes, via a continuous readership survey. It will consider the size, stability and importance of each of these different groups of readers, and show their likely development in the future.
This paper is aimed at exploring some of the forces that influence the retailer when he tries to compose or change his particular article range selection. In this, as I will endeavour to show, he has an only limited leeway and he is the child of his time, guided and goaded on specific paths that are laid out by historic developments and the change of data, like buying power, buying habits, dispersion of urban population, mass motorisation.
In this paper an effort is being made to show that consumer data is a very relevant source of information for retailing. Prom the outset it is the intention to extract from the data a typology which on the one hand is sufficiently articulate for defining consumer groups and on the other hand complies with the demand for continuous analysis of competitors. In this way operational Shopping Behaviour Scales should be arrived at.