Small Enterprises (SE) organisations with less than 50 employees, are often overlooked by market research agencies. However, in the UK alone SE account for 42% of all UK business turnover. It was in this context of untapped opportunity Northstar began fostering relationships with a variety of SE, and experienced a multitude of unexpected challenges that led us to assess and alter our working practices and approach to client relationships.
Small Enterprises (SE) organisations with less than 50 employees, are often overlooked by market research agencies. However, in the UK alone SE account for 42% of all UK business turnover. It was in this context of untapped opportunity Northstar began fostering relationships with a variety of SE, and experienced a multitude of unexpected challenges that led us to assess and alter our working practices and approach to client relationships.
This paper will talk about my learnings and give simple solutions to several analytical and technical challenges faced by most mid-sided companies working in the insights and strategy sphere- companies that don't have the kind of large-scale IT infrastructure support often taken for granted in big technology companies. A product-based tech company typically solves a single problem by making one specific product while every project we do is different, with new questions every single time requiring tailored solutions.
The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements, with general guidance on their responsibilities within a global data protection framework to ensure that data subjects retain control over their personal information. The specific framework used was developed by the Organisation for Economic Cooperation and Development (OECD). This framework includes a set of eight principles for use in designing programs to ensure privacy and protect personal data.
The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements, with general guidance on their responsibilities within a global data protection framework to ensure that research participants retain control over their personal information. The specific framework used was developed by the Organisation for Economic Co-operation and Development (OECD). This framework includes a set of eight principles for use in designing programs to ensure privacy and protect personal data: Collection limitation, Data quality, Purpose specification, Use limitation, Security safeguards, Openness, Individual participation, Accountability. These broad principles are reflected in most existing and emerging privacy and data protection laws worldwide.
The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements, with general guidance on their responsibilities within a global data protection framework to ensure that research participants retain control over their personal information. The specific framework used was developed by the Organisation for Economic Co-operation and Development (OECD). This framework includes a set of eight principles for use in designing programs to ensure privacy and protect personal data: Collection limitation, Data quality, Purpose specification, Use limitation, Security safeguards, Openness, Individual participation, Accountability. These broad principles are reflected in most existing and emerging privacy and data protection laws worldwide.
Success in the market research industry might well be coming from local SMEs (Small and Medium Enterprises) segment and not just coming from the traditional focus on big multinational corporations. This presentation shows how market researchers value the importance of the SME segment in Vietnam, a typical developing country and an emerging market in the very near future. This is the segment where multi-tasking researchers and non-traditional research approaches are required.
The paper argues that the small business market is a key sector for banks, providing the future base for the important corporate middle market and that there are opportunities for hunks to increase their business profitability in this sector while at the same time improving customer satisfaction. It shows how research can play an important role in the improvement of bank performance and profitability in the sector, at points ranging from service development and enhancement through relationship management to monitoring of performance. It provides evidence of a number of interesting trends and issues to be tackled including: -ways of increasing market share of new business customers -the impact of marketing action aimed at small businesses on a bank's reputation in other business sectors -identification of key market segments more likely to grow fast, and their special needs and priorities -the need to communicate the value of banking services to justify their cost -lack of small business understanding of service pricing. Conclusions include the need for better implementation of marketing and relationship management policies at the branch and local office level, opportunities to use new technology t0 add value and improve quality of service, the importance of monitoring all aspects of service quality and ways to strengthen relationships between banks and their small business customers.