Talking about one's sexuality, across cultures, has always been considered a private affair. This can be particularly true when one is LGBTQ, given that acceptance of LGBTQ persons is a relatively new phenomenon in most countries, and Mexico - a country with traditionally rigid gender and sexuality roles - is no exception. In recent years, however, Mexico has been progressive in its efforts to combat discrimination and hate crimes on the basis of sexual orientation and gender identity. A recent study by political scientist Caroline Beer concludes that Mexico is more progressive than the US when it comes to LGBTQ rights, especially in the recognition of same-sex relationships.
Q&A Session, Social change today.
The 3 takeaways of the presentation are:- Understand LGBTQ+ travellers: to what extent and in what ways does being LGBTQ+ impact travel behaviour and travel needs? - Gain practical solutions: how can Booking.com (and you) better support LGBTQ+ travellers at all stages of their customer journey?- Be an LGBTQ+ ally: what are the considerations for brands when communicating LGBTQ+ allyship externally?
Hear how COVID-19 has impacted business strategy, ways of working, and decision making.
As oil lead to Global Warming, data leads to Social Cooling. Comparing these two problems is not just intended as a warning. It offers hope, a blueprint for how to deal with this issue, and a deeper understanding of what it means to be human in our data-driven world.
In this paper we explore some of the ways access to digital technology and the internet have changed how we communicate, and what this may mean for researchers; as observers and people whose job is ultimately to listen and interpret.
Is the future of conversation silent? With people increasingly communicating by text and emojis, what does this mean for us as researchers, whose job it is to listen and interpret?
While the business reality shifted towards one characterised by acceleration, automation and abundance, market research seems to be holding on to the same principles and values as if nothing changed. Have we lost our edge and how can we get it back?
The world is in turmoil. Hyperbole or reality? As we look back on 2017, it is difficult to characterise the state of things as anything but turmoiland experts interviewed in this issue would agree. But, if this is the case, what then is the role of insights and evidence in this new world? In many instances, it would seem that its role is diminishing, with leaders dismissing evidence-based news with which they disagree as fake news. For the Insights professional, all of this poses unique and significant challenges. Not only do we have to bring the human being into the centre of marketing, but we also have to work out where we fit into a new world of political, social and economic turmoil and change. We have to be highly inventive to truly represent the needs of people not only as consumers but as citizens. We need to be able to foresee and reflect the challenges of peoples everyday lives.
The Middle East is one of the youngest regions in the world with about two thirds of the population under 25 years of age. Technology has brought winds of change to the Arab World and some would even say that in the preceding five years the Arab world has seen more change than in the fifty before it! Arab youth today are globally connected and able to express themselves like never before. In particular, tech-savvy trendsetting young individuals are breaking existing stereotypes in several unexpected ways and increasingly influencing future attitudes. Our paper presents a deep dive look at trendsetting youth in the Arabian Gulf and how they are driving change in society. We went beyond conventional research and generated insights thorough delivering a 'Live Consumer Experience' that would help marketers connect with these young consumers to create 'Engaging Marketing Strategies'