Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially topical given the country's current transformation from a low to middle income society. How will Cambodia progress as a nation when half its population is not empowered? There is a need to reshape traditional gender roles if Cambodia would like to harness the power and impact of its total population. The results offer both specific and broad implications for how Cambodia as a country can leverage the findings, as well as how other countries can apply the learnings, especially as it relates to the growing influence and power of the Internet.
2015 was a decisive year in Europe. Hundreds of thousands of refugees arrived from war-torn Syria and beyond, walking their way through the Balkans into the EU. The largest mass migration in Europe since the 1940s brought significant changes to the continent's politics, media and public discourse. The Budapest-born financier George Soros's Open Society Foundation (OSF) sought insight into the shifting public sentiment on the refugee crisis in his own country. As the world's media descended on Budapest's Keleti Station, we worked with the OSF to form cogent strategies on Hungary's new 'illiberal' state. Insights from our human-based qualitative approach to social media informed important human rights policy, discovered unexpected threats, and promoted open society.
Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under continued State harassment, making it a challenge for the remaining private media to creatively connect to a politically divided audience. Our purpose is to show how innovative audience measurement techniques helped Venezuela's second largest TV Channel to successfully navigate this environment, while maintaining audience engagement. Semantic analysis, gathered from viewers' opinions and social media content, combined with "hard" audience measurement analytics, delivered the "soft" insights for gauging engagement within a context of a turbulent society.
This paper explores the mindset of an emerging consuming class: the domestic dudes. These are married millennial men who, unlike their fathers, are adept at domestic matters ranging from grocery shopping to cooking and home aesthetics alongside playing the traditional role of the manly breadwinner. What is really driving these men to tie the apron after work when they could have got away being the stereotypical couch potatoes? Is it about succumbing to pressures of gender equality? Not really. Actually there are other reasons, which are highly emotional and rewarding, that are driving men to be domesticated which this paper will pinpoint and nudge marketers of household products to look at men from a new lens.
Two of the world's leading democracy watchers have adopted different approaches to explore whether democracy delivers what it is supposed to deliver. The Freedom House approaches this problem by looking at two objective criteria: Political Rights in a country and the prevailing Civil Culture, while WIN/Gallup International uses a subjective criteria; it approaches nationally representative samples of citizens to find out whether they feel they are being ruled by the will of the people. There is a wide gap between the scores from these two approaches, and our paper is designed to investigate: Why?
Brazil has gone through a strong process of technology & digital inclusion and women's empowerment. The huge social contrasts still exist and make us believe there are two unconnected extremes: luxury and favelas. Qualibest and LG propose to reveal the nature of engagement and the role of digital and technology in women's lives and to disclose the paradoxes of the digital and technology consumption within LUXURY and FAVELA's universes. What are the differences and similarities among these worlds? Somehow, do they collide?
Brazil has gone through a strong process of technology & digital inclusion and women's empowerment. The huge social contrasts still exist and make us believe there are two unconnected extremes: luxury and favelas. Qualibest and LG propose to reveal the nature of engagement and the role of digital and technology in women's lives and to disclose the paradoxes of the digital and technology consumption within LUXURY and FAVELA's universes. What are the differences and similarities among these worlds? Somehow, do they collide?
As a global company, the Heineken portfolio (Sol, Desperadoes and Tiger) use mass communication channels. The danger of this strategy is that it ignores social and cultural diversity in locations where much of its drinkers' culture is shaped: cities. Ireland is becoming a more urbanised population (62%) and it is important for Heineken to recognise that even in small countries like Ireland, different cities have very different personalities, presenting different brand opportunities for the Heineken portfolio. Cities are where culture gets formed and where brands need to foster a deeper brand connection to cut through and create meaningful connections with people. The overall research aim was to identify the cultural essence of each of the four main Irish cities (Dublin, Cork, Galway and Belfast) so that the portfolio of brands could be embedded seamlessly into each city's social fabric. This would allow the HIL brands to connect better with consumers in their social context resulting in better targeted activity and a higher return on investment (versus a more mass country wide brand strategy).