There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this presentation, Holly Carter, Director of Product Marketing at Confirmit will discuss:-Pros and cons of conducting research now-Collecting feedback despite social distancing rules-Ways to encourage feedback via unsolicited channels
There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this webinar, Holly Carter, Director of Product Marketing at Confirmit will discuss:-Pros and cons of conducting research now-Collecting feedback despite social distancing rules-Ways to encourage feedback via unsolicited channels
Early September speakers from all over the world presented their work and thinking at the 2019 ESOMAR Congress in Edinburgh. The three-day conference was bursting with speeches, panel discussions and keynotes on Transformation, the 2019 congress theme.We have selected 3 of the best-rated presentations, which we will rerun in a webinar bringing you the ESOMAR content and experience at the comfort of your own desk, office or home.Our Best-of-ESOMAR selection:The state of MRX by Ray PointerA recap of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are.Hello, I'm Alexa. I'm conducting a survey by Ennio ArmatoNot wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. This presentation highlights the role of PA in market research.Using Technology to Drive Commercial Opportunities at F1 Races? by Matt RobertsInsight from sensor technology used at F1 to measure fan engagement and commercial opportunities
Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are. The GMR is the most complete report available on the state of global research and Ray will energetically extract they key points that you need to be aware of. You will leave the session better able to plan what next for your business and your career.
Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches. Find out what is driving research prices and where the most expensive and cheapest places for research are. Understand the key drivers of change, and the hurdles that need to be cleared.
The Internet of Things (IoT), the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment, has quickly become a hot topic for 21st century businesses and Market Research businesses in particular. By attending this firestarter presentation, market researchers will answer questions, such as: what is the state of the Internet of Things (IoT) and how will it evolve in the coming years? How can research companies help their clients make the most of new insights derived from smart objects? What are the best practices of incorporating IoT insights into your research programs? What are some current examples of market researchers who have harnessed the value of incorporating IoT insights to research? This paper will investigate how the Internet Of Things can, if used correctly, add an extra dimension to market research, providing a window into the needs and satisfaction of customers and participants.
This paper shares the story of our mobile research evolution from early stages and challenges trough to the current state of play opportunities. This approach is unique because as far as we know there has been little documented mobile advertising research trials. We begin by summarising our initial early studies and then focus oh how we have applied and what we have learnt in two highly competitive advertising spaces. The first is the State of Origin Rugby Series in Australia and the second is the world's most expensive advertising platform, the Super Bowl 2014 in the United States. We hope our findings spark questions and ideas within the industry about how mobile research can deliver richer and more relevant insight for the future.
ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when working in any of the areas covered by the different chapters. In order to provide as broad a range of input as possible, more than 20 authors from 9 different countries and a range of companies contributed their time, effort and knowledge to this venture. The book has been divided into eighteen chapters dealing with a wide range of subjects; this list is not intended to be exhaustive, but rather topical and timely. It is our hope that this book becomes a sort of wiki, which can be revisited and updated in the future as the requirements of our industry evolve.
How are research communities being adopted in Asia Pacific - in Japan, China, India, or in Singapore and Vietnam? Is the future more likely to be MROCs or Community Panels, small and qualitative or large and quantitative? Research communities are one of the hottest topics in Europe and North America, but what about Asia Pacific? Are the models in Asia different? What are the implications of: cultural differences, double- byte languages, different technologies (especially in terms of internet and mobile)? This presentation will highlight the current status quo and indicate the likely directions of travel.
No-one would deny that online research has grown enormously and that it has become a dominant data collection method. It is clear that online behaviour has also changed rapidly, especially if we take into account Web 2.0 initiatives in creating a more participatory relationship, in which consumers and respondents play a more active role. We have seen market research turnover coming under pressure with more research being commissioned, but more expensive traditional approaches being replaced by cheaper online research: total volume up, but value down! Opinions diverge as to how far researchers have succeeded in bringing sufficient innovation and new value propositions to the market in recent years. The growth of online research has seen heated debates about the claimed quality of these newer working methods, and issues about representativeness and question formulation are accompanied by discussions about how the numerous panels are managed. In this edition of Research World, we turn our attention to the current state of affairs, the technological developments and the position of online research in our industry.