Tag: "Strategic Marketing"

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Magazines

Revue Française du Marketing (Octobre 2009)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: October 1, 2009
Author: ADETEM

Research papers

eBusiness changes global and strategic marketing

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Company: Roche
Date: May 1, 2001
Author: Meinhard F. Schmidt

Magazines

Revue Française du Marketing 1999 (N. 173/174)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: March 1, 1999
Author: ADETEM

Magazines

Revue Française du Marketing 1997 (N. 164)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: April 1, 1997
Author: ADETEM

Research papers

The role of the salesforce in strategic marketing

Catalogue: Seminar 1992: Business To Business Marketing
Company: DVL Smith Ltd
Date: June 15, 1992
Authors: David Brant, David Smith

Research papers

The brand audit

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Company: RISC International (Europe) SA
Date: June 15, 1992
Author: Andrea Semprini

Research papers

Managerial implications of relationship banking

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Date: June 15, 1992
Authors: Jean Perrien, Line Ricard

Research papers

Brand development and brand equity

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Authors: Sandra Pickering, Jacques Blanchard

Research papers

The waking up of sleeping beauty flora by the kiss of prince researcher

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Company: Unilever
Date: June 15, 1991
Authors: Teresa Monjardino, Graça Galamba

Research papers

The importance of Pan-European marketing information for international marketing strategy

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Authors: Robbert Betman, Dominique Leuba

Research papers

The challenge of marketing magazines

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: June 15, 1991
Author: Hein G.M. Brinkhoff

Research papers

The challenge of developing a marketing strategy, which works in many diverse markets

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: June 15, 1991
Authors: Rama Bijapurkar, Titoo Ahluwalia