Tag: "Test Marketing"

ANA has found 18 results for you, in 540 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Burke, Inc.
Date: June 15, 1988
Author: Lynn Y.S. Lin

Research papers

The negative exponential

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Author: Joel D. Levy

Research papers

Testing marketing action with scanning data

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Denis Bied-Charreton, Isabelle Le Roy

Research papers

Summing up and a look into the future from a manufacturer’s point of view

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Procter & Gamble
Date: June 15, 1988
Author: Irene Reuter

Research papers

Application of models to improve sales prognoses

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: GfK
Date: June 15, 1988
Author: Raimund Wildner

Research papers

High tech test marketing

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Date: June 15, 1986
Author: William B. Boundy (Jr.)

Research papers

A launch test programme designed to predict market performance for new youth magazines

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Author: Hilary Cross

Research papers

Test marketing and simulation

Catalogue: Seminar 1979: New Product Development
Date: October 1, 1979
Author: J. Ben F. Morel

Research papers

Changing test market technology in the USA

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: September 1, 1972
Author: D. K. Hardin

Research papers

Marketing a new product

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: D. W. Beattie

Research papers

Broadscale projection methods from test marketing data

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Authors: Roy Hayhurst, Gordon S.C. Wills

Research papers

The revolution in test marketing

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: David Harding