Tag: "Test Marketing"

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Research papers

The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Burke, Inc.
Date: June 15, 1988
Author: Lynn Y.S. Lin

Research papers

The negative exponential

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Author: Joel D. Levy

Research papers

Testing marketing action with scanning data

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Denis Bied-Charreton, Isabelle Le Roy

Research papers

Summing up and a look into the future from a manufacturer’s point of view

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Procter & Gamble
Date: June 15, 1988
Author: Irene Reuter

Research papers

Application of models to improve sales prognoses

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: GfK
Date: June 15, 1988
Author: Raimund Wildner

Research papers

High tech test marketing

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Date: June 15, 1986
Author: William B. Boundy (Jr.)

Research papers

A launch test programme designed to predict market performance for new youth magazines

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Author: Hilary Cross

Research papers

Test marketing and simulation

Catalogue: Seminar 1979: New Product Development
Date: October 1, 1979
Author: J. Ben F. Morel

Research papers

Changing test market technology in the USA

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: September 1, 1972
Author: D. K. Hardin

Research papers

Marketing a new product

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: D. W. Beattie

Research papers

Broadscale projection methods from test marketing data

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Authors: Roy Hayhurst, Gordon S.C. Wills

Research papers

The revolution in test marketing

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: David Harding