Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.
Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.
Learn how to use machine learning text analytics, from scratch, for free, using open-source R.
Learn how to use machine learning text analytics, from scratch, for free, using open-source R.
Fusing internal and external consumer feedback creates a realistic picture of business problems. A customised text analytics model takes into account organisational structure and the impact of issues on KPIs to help your clients solve them quickly.
Fusing internal and external consumer feedback creates a realistic picture of business problems. A customised text analytics model takes into account organisational structure and the impact of issues on KPIs to help your clients solve them quickly.
Get to your customer truth with automated video highlights.
Get to your customer truth with automated video highlights.
In this guide, we will mostly be talking about how yo set up a search on the social listening tools and analyze the data that comes out, but we will also touch on how to get the most out of tools, such as Google Trends that are free for the public use.
Reading articles about market research and listening to what research buyers tell us they need, there continues to be a hunger for research to: 1. Capture authentic emotion 2. Deliver actionable diagnostic insight 3. Inspire the confidence to act with robust findings. MM-Eye has created a hybrid qual-quant research technique that does all 3: 1. Collecting emotionally rich qual data at scale 2. Converting it into quant data 3. Using a next-gen AI-powered text analytic approach we have custom designed for market research. It is called ThoughtScape and we would like to share our approach and the learnings we have gained along the way. ThoughtScape is theoretically robust, being grounded in the latest neuroscience understanding of how the brain works. It is also backed up by a decade of use, having been the core of the global brand research we undertake for Jaguar Land Rover. And to illustrate the unique insight ThoughtScape delivers we've conducted a demonstration study. The topic we have chosen is airline brands and the study directly contrasts two matched samples; one using traditional survey approaches, the other including ThoughtScape. And we'd like to share these results to demonstrate the proof of concept.