Tag: "Virtual Reality"

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Research papers

Virtual reality shopping simulation for the modern marketer

Catalogue: ESOMAR Congress 1995: Making The Decision
Date: September 1, 1995
Authors: Stephen Cohen, Mike Gadd

Research papers

Virtual buying

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Company: Nielsen
Date: June 15, 1995
Author: Gaetano Giannetto

Research papers

Marrying marketing research and virtual reality

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Date: January 1, 1995
Author: Stephen P. Needel

Research papers

The effect of the realism of product representations on the validity of consumer evaluations

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Authors: Roland F. Ortt, Gerard Loosschilder