Tag: "Volume Estimation Research/Simulated Test Markets"

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Research papers

Designing innovations differently in the digital environment

Catalogue: Asia Pacific 2020 - Insights Festival
Companies: IPSOS, Quantum Consumer Solutions Pvt Ltd., Google
Date: November 2, 2020
Authors: Charu Mullick, Krishnendu Dutta, Deepti Chandna, Aftab Kaushik, Disha Wanchoo, Rashmi Lohkna

Videos

Digital immersion

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Company: Nielsen
Date: May 23, 2018
Authors: Tan Li Ching, Viraj Juthani

Videos

Predicting shopper behavior to win at retail (Spanish)

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Company: GfK
Date: May 14, 2018
Author: Suyvan Ley

Research papers

The difference between 'less bad' and 'much better'

Catalogue: Congress 2012: Accelerating Excellence
Date: September 13, 2012
Author: Florian Bauer

Research papers

The "irrationalisation" of surveys

Catalogue: Congress 2012: Accelerating Excellence
Company: Affinnova
Date: September 13, 2012
Authors: Kevin Karty, Jeffrey Henning, Janet Thai, Bin Yu, Steve Lamoureux

Research papers

The future of forecasting is here

Catalogue: Congress 2010: The Changing Face Of Market Research
Company: IPSOS
Date: September 15, 2010
Author: Lee Markowitz

Research papers

Forecasting a market in a chaotic environment

Catalogue: Latin America 2010: The Innovation Journey
Date: May 21, 2010
Authors: Esteban Vega, Bernardo Creamer

Research papers

Pre market evaluation of new consumer durable brands in Asian markets

Catalogue: Asia Pacific 2010: Eyes on Asia
Company: Kantar
Date: April 20, 2010
Authors: Raghavan Srinivasan, Mahesh Agarwal, Dadang Arie Stiawan, K. Vijayakumar

Research papers

Effective and confident communication in crisis situations

Catalogue: Global Healthcare 2006
Date: February 6, 2006
Authors: Howard R. Moskowitz, Alex Gofman, Samuel Rabino, Daniel Moskowitz

Research papers

Predicting the unpredictable

Catalogue: Congress 2005: Making A Difference
Company: Harris Interactive (Europe)
Date: September 21, 2005
Authors: Roger A. Parker, David G. Bakken

Research papers

A market research training simulation

Catalogue: ESOMAR Conference 2005: Innovate!
Date: February 27, 2005
Authors: Jos Vervoort, Michael M. Roe

Research papers

Utilizing rich multimedia methods for the elicitation of preferences for radical future technologies

Catalogue: ESOMAR Conference on Marketing 2004
Date: October 10, 2004
Authors: Jordan Louviere, Tim Coltman, Timothy Devinney