Tag: "Young Generation"

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Research papers

How design thinking allows market research to take the lead and become an innovation powerhouse

Catalogue: Insights Festival 2020
Companies: Northstar Research, FigureFigure Studios
Date: September 15, 2020
Authors: Nicholas JianHao Lee, Alex Wilman

Research papers

Gen Z: Some like it old

Catalogue: Fusion 2019
Companies: respondi, leboncoin
Date: November 10, 2019
Authors: Benjamin Simmenauer, Charles Mezerette

Research papers

Neuroscience applied

Catalogue: Latin America 2019
Company: Nielsen
Date: April 7, 2019
Authors: Aline Souza, Janaína Brizante

Magazines

Research World (May-June 2018)

Catalogue: Research World 2018
Date: June 1, 2018
Author: ESOMAR B.V.

Research papers

Worth a thousand words

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Company: Netquest
Date: March 22, 2018
Authors: Ezequiel Paura, Oriol J. Bosch

Research papers

Millennial lens

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Company: Voices! Research & Consultancy
Date: March 16, 2018
Author: Constanza Cilley

Research papers

Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?

Catalogue: Congress 2017: Visionary
Company: ThinkNeuro
Date: September 5, 2017
Authors: Yener Girisken, Secil Hasegeli Yagli

Research papers

Youth in flux

Catalogue: Congress 2017: Visionary
Company: MARE
Date: September 4, 2017
Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong

Research papers

2027, make your dream come true

Catalogue: Congress 2017: Visionary
Company: SKIM
Date: September 4, 2017
Author: Dirk Huisman

Research papers

The walking Z

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Company: AB InBev
Date: November 16, 2016
Authors: Marco Gruhn, Kerstin Klaer

Research papers

The world of short form video for post millennials

Catalogue: Congress 2016: #WOW
Date: September 22, 2016
Author: Nadine Bailey

Research papers

The power of reflective content

Catalogue: Congress 2016: #WOW
Date: September 22, 2016
Authors: Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati, Aman Anand, Devika Johar