The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining Insight with Design Thinking can elevate our industry to become the innovation experts and get a slice of the innovation pie. See how a tech giant's insights are being used to create an app that combats youth cyberbullying.
In this presentation you will learn: The story of segmentation model creation (mistakes, learnings, new ideas), combining NPS (Net Promoter Score) and qualitative research and new product development: studying UX.
How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse reports in Brazil.
Posting and sharing photos is considered one of the most popular online activities. In Britain, Dutton et al., characterized this activity as the most frequent and engaging Internet activity. In the US, 62% of the adult Internet users stated that they post or share pictures on the Internet (PewResearch, 2013). Despite its relevance, no research has been done exploring the use of sharing photos to answer survey questions. Since most of the mobile devices nowadays have a camera, and most of the mobile users are used to upload photos to the Internet (Ibid), there is a clear opportunity to test the possibilities and limitations of answering questions by taking and sharing photos.
In this document, we resolve to understand more than just an age cohort. We are interested in being in tune with the atmosphere of the time, charged with tensions (some evident and others latent) that have as a center a series of differences in meaning. This is way we are interested in exploring the leading tensions that are overflowing our daily lives nowadays. These resignifications involve legitimate and illegitimate ways of building and experiencing adulthood; articulating loses and gains that are being discussed nowadays and waging into the future; in the criteria that are being socially discussed today to delimit success models; in te importance of building paths based on individual desire and with effort as a guarantee to build thriving futures.
In this study, the conscious findings are aimed to be blended with the target audience's emotional reactions to get a 360 degree insight what attracts Generation Z in TV commercials and whether these cause a tension for the grown-ups. Within combining conscious and unconscious systems' perspective, it is aimed to transform emotions into motion within a wider audience and strengthen the consumer centric stand of the brand.
90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.
This paper discusses key trends in short form video viewing, and makes some predictions for how snack-able consumption will change among post Millennials (under 16s) and the implications for broadcaster strategy. The analysis focuses in three key areas: behaviour (how post millennials watch), content (what post millennial watch) and discovery (how post millennials find what to watch). Finally implication and recommendations for broadcasters are highlighted.
James Dean and Justin Bieber have one thing in common - they captured the imagination of young people in their generations by tapping into identity crisis. While identity crisis itself is not new, the nature of identity and its expression is changing. The need for studying identity has never been as critical as it is now, as alignment to this multi-faceted identity is guiding decisions today. We see this through how they talk about brands, how they align with causes and which videos go viral. However, studying identity presents its own set of challenges. In this paper, we discuss these challenges and the Selfie project as one of the solutions.