The YES (Young ESOMAR Society) Award Winners for the LATAM Insight Festival 2020 are:- Nowadays Approaches to Offline Experience from Scarlett Cabrera, Red Thread, Peru- Digging into the Gram from Sharon Weygers, Datum, Peru
The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining Insight with Design Thinking can elevate our industry to become the innovation experts and get a slice of the innovation pie. See how a tech giant's insights are being used to create an app that combats youth cyberbullying.
Workshop, sharing experiences and advice on looking for a role in Insights. There is a lot more to it than writing a good CV!
The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining Insight with Design Thinking can elevate our industry to become the innovation experts and get a slice of the innovation pie. See how a tech giant's insights are being used to create an app that combats youth cyberbullying.
Five young professionals grab the spotlight and virtual mic at this year's Insights Festival to WOW you! Each has only 60 seconds to pitch their idea. Viewers are asked to vote and the pitcher with the highest rating will be invited back on stage on Thursday to share their ideas in a longer pecha kucha presentation.Home Research ToolIuliia Zhuk, Research Consultant, InSites Consulting, BelgiumTime to Destroy the Online FaçadeVardhini Ramesh, Global Business Graduate, Kantar, SingaporeJoleen Chan, Global Business Graduate, Kantar, Hong KongStop Wasting Millions on Marketing Measurement. Start Thinking About Value.Matthew Hellon, Research Executive, Northstar Research, United KingdomInfluencing the Omni Channel ConsumerJennifer Wachtman, Director of Market Development, PRS IN VIVO, United StatesPutting Participants Back into the Heart of Research DesignAlice Carver, Research Executive, Walnut Unlimited, United KingdomBessie Pike, Senior Research Executive, Walnut Unlimited, United Kingdom
The 3 takeaways of the presentation:- Learn how to influence short-term and long-term decision-making within the organisation.- Determine how to design insight reports that connect with different audiences.- Uncover the benefits of flexibility within methodological consistency.
In this presentation you will learn: The story of segmentation model creation (mistakes, learnings, new ideas), combining NPS (Net Promoter Score) and qualitative research and new product development: studying UX.
Entrepreneurship is the Millennial ambition. Record numbers of Millennials are starting their own business and governments around the world are accelerating this trend, supporting start-ups in the attempt to drive growth. So, the game is changing, but organisations do not appear willing to accept this reality. Businesses need to see that they are no longer competing against traditional corporate competitors - they are now competing against Millennials themselves. The severity of this issue is being acknowledged by the likes of global giants such as Deloitte and Unilever. Deloitte has set up a £25m start-up fund for employees, and Unilever has created The Foundry', to collaborate with start-ups and drive cultural transformation. Samantha hypothesized that Millennial Entrepreneurs (Founders) have become tired of waiting and are taking it upon themselves to make change happen. Being the most profound example of how Millennials approach the new world of business, Samantha set out to discover whether Millennial Entrepreneurs are creating a new work/life paradigm that better suits their vision of life, and, if so, how corporations can better tailor their structures to attract and engage top talent.
The main goal of this presentation is to open a discussion around internet research (quali & quanti and panels), whether the offline audience is still different vs online, and whether you need to check the online results with ethnography.