Resources Library by ANA

21st century woman

Only 23% of women across Latin America actively agree there are enough women on TV they can relate to. That's a shocking statistic and a stark demonstration of the need for research that explores and explains how women really feel about their lives...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Pavel Escobedo, Antonio Flores, Beatriz Mello, Fernando Roca, Lina Roncanci, Lissette Valdes-Brito, Jo McIlvenna

June 15, 2015

It's time for Latin America to join the breakthrough innovation carnival parade!

This paper investigates local and global companies and their abilities to create balanced innovation portfolios throughout the main three types of innovations (core, contiguous, breakthroughs) comparing developed and developing countries,...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Gerardo Martinez Romano, María Cristina Páez, Lucy Balbuena Robles

Company: Ipsos MRBI

June 15, 2015

Conceptual closure

Television advertising frequently follows a common creative structure. Typically this involves a narrative or story telling component that portrays a situation or problem followed by the presentation of the brand at or near the end of the...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Richard B. Silberstein, Geoffrey Nield, Shaun Seixas

June 15, 2015

1 eureka moment, 2 famous ads, 3 reaps the rewards

How 3 did it: If brands come readily to mind Then profit won’t be far behind All round the world, the rule’s the same Your only objective–AIM FOR FAME When your brand needs that fame ignition You can’t rely upon cognition Replace...

Catalogue: Congress 2015: Revelations

Authors: Tom Malleschitz, John Kearon

June 15, 2015

The client talk show: Brand tracking revelations

Most clients are on a quest to continuously review and improve the services they provide, both centrally and locally. One of our panelists set out on a journey that gave place to a big debate. They conducted a large benchmarking exercise, with...

Catalogue: Congress 2015: Revelations

Authors: Patricio Pagani, Alexis Vernon, Isabelle Herbert Collet, Reed Cundiff, Begonia Fafian

June 15, 2015

Building a standards-of-living system for marketers

Standards-of-living (SOL) classifications are a key building block to marketing strategies. They inform every step in the brand-building framework.Historically marketers used socioeconomic variables to define these segments. However, this approach...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Driss Farissi, Othman El Ouazzani

Company: KANTAR TNS Malaysia

June 15, 2015

Straight from the client

What transformations would you like to see in the field of MR in the MENAP region in the coming 5 years?

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Tarek ElNagdy, Mohmoud Aburayyan, Catrinel Lyon, Federico Trovato, Muhammad Masood Ali Khan

June 15, 2015

ESOMAR global industry overview

The Global Market Research report 2015 is the 27th annual industry study undertaken by ESOMAR. The report reviews the size and performance of the market research industry and explores how the research market continues to expand, using data collected...

Catalogue: Webinars 2015

Authors: Jackie Lorch, Melanie Courtright

June 15, 2015

Rewarding the retail customer while generating extra revenue

The loyalty programme of Carrefour has been running for several years. It consists of giving loyalty points to card users when their basket has a specific spend value. Carrefour wanted to know until which point you can motivate the customer to spend...

Catalogue: Congress 2015: Revelations

Authors: Nicole Huyghe, Bart Vandenreijt

June 15, 2015