Abstract:

Most clients are on a quest to continuously review and improve the services they provide, both centrally and locally. One of our panelists set out on a journey that gave place to a big debate. They conducted a large benchmarking exercise, with industry leaders in other multi-national companies, to understand how they were conducting their brand tracking studies: the role tracking has, the challenges they face and the innovations they are adopting. What emerged was a group of thought leaders with a remarkable willingness to share their experiences, both the good... and the bad! Join the Talk Show, as our invited guests reveal the main themes they had discussed in their quest to find the brand tracking sweet spot.