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Research reports

Report on qualitative research on creative development for little eggs

The objectives of the research reported here wereto determine reactions from children and mothersto the creative presentation of the PeppermintCream Egg in terms of possible advertising,naming, packaging and in-store display.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Report on qualitative research on creative development for little eggs. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-creative-development-for-little-eggs


Research reports

Summary results on qualitative research on product descriptions

The research was undertaken to evaluate consumerreactions to the proposed use of an alternative productdescriptions for a number of chocolate confectionerybrands. These will have to be used if possible costsaving ingredient changes are made to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Summary results on qualitative research on product descriptions. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/summary-results-on-qualitative-research-on-product-descriptions


Research reports

Qualitative research into Typhoo tea bags

In broad terms, the objectives of this research were toestablish why more tea bag buyers, especially thosepurchasing PG Tips and Tetley, do not buy Typhoo tea bagsmore regularly; and in more pragmatic terms, to indicate what types of steps may...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Qualitative research into Typhoo tea bags. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-typhoo-tea-bags


Research reports

Rowntrees new product research: Krokants and Orange Peel

The research was required to evaluate consumer reactionsto two possible new straight-line productsKrokants and Orange Peel. The objectives of the research were to investigatepotential consumer interest in the new products. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Rowntrees new product research: Krokants and Orange Peel. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/rowntrees-new-product-research-krokants-and-orange-peel


Research papers

Organising market data for decision making through the development of mathematical marketing models

In this paper we concentrate on the explicit relation between models and market data. In order to formulate the subset of data to be stored in the date, bank three rather simple mathematical models are developed, namely: 1. A response model to...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Peter S.H. Leeflang
June 15, 1977
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Citation

Leeflang, P. S. (1977a, June 15). Organising market data for decision making through the development of mathematical marketing models. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/organising-market-data-for-decision-making-through-the-development-of-mathematical-marketing-models


Research papers

SIMALTO

The paper discusses a new market research data collection technique designed to become part of a combined product/market forecasting system. The market research described is particularly applicable to product planning in mature markets where repeat...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: J. L. Green
June 15, 1977
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Citation

Green, J. L. (1977a, June 15). SIMALTO. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/simalto


Research papers

The role and function of multivariate methods of data analysis in marketing information systems

The purpose of this communication is to analyse the role and the function of statistical methods in the development of Marketing Information Systems. This analysis will be conducted at two main levels: 1. Integration of the bank of statistical...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Yves Evrard, Patrick Le Maire
June 15, 1977
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Citation

Evrard and Le Maire (1977a, June 15). The role and function of multivariate methods of data analysis in marketing information systems. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/the-role-and-function-of-multivariate-methods-of-data-analysis-in-marketing-information-systems


Research papers

Tourism saturation

The objective of this paper is to attempt to predict when tourism saturation will be reached in the UK; to identify the factors which are critical in determining saturation levels; finally to indicate where demand and supply may not in future be...

Catalogue: Seminar 1977: Travel And Tourism
Author: Thomas J. Carter
June 15, 1977
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Citation

Carter, T. J. (1977a, June 15). Tourism saturation. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/tourism-saturation


Research papers

Acceptance, refusal and return rates in French panels dealing with radio and television audience research

This paper presents the synthesis of the work carried out by CEO and SOFRES with the aim oh studying in greater depth the behavior and attitudes of the public as regards collaboration on panels of limited duration. Two types of approaches are...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: D. Martinet, Jacqueline Aglietta
June 15, 1977
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Citation

Martinet and Aglietta (1977a, June 15). Acceptance, refusal and return rates in French panels dealing with radio and television audience research. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/acceptance-refusal-and-return-rates-in-french-panels-dealing-with-radio-and-television-audience-research