Resources Library by ANA

Research for financial and investment marketing decisions

In an attempt to contribute something to new product development and in accordance with the Congress theme of "Research for Decision Making" this paper concentrates on the use of research for innovation in financial and investment marketing, and...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Mervyn Flack

Company: Harris Interactive (Europe)

August 28, 1977

Qualitative research into Heinz new product developments

An evaluation of the soft drinks market produced byDorland has suggested that there may be an opportunityfor Heinz to enter the market. Qualitative research was therefore required into thecarbonated drinks market in order to: 1. Explore current...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1977

Qualitative research on concept evaluation for Setting Custard

H. J. Heinz Research and Development have developeda custard that will set like blancmange once ithas been heated and allowed to cool. Six conceptstatements have been developed for this product, covering a spectrum of alternative positionings.An...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1977

Qualitative research into Pink Paraffin advertising

JWT Ltd. has developed a campaign for Pink Paraffinwhich features cartoon characters exposing moderately largeamounts of pink flesh.Qualitative research into this campaign was requiredin order to:1. Identify the level of impact of theapproaches;2....

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1977

Qualitative research into 1977 paint advertising

This research was designed to assess how consumersevaluate Dulux against competition in terms of its premiumand to provide guidance on how its premium can be bestjustified in 1978. 

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1977

Qualitative research for Westclox

The agency is anxious to assess consumers' currentattitudes to alarm clocks generally and Westclox inparticular in an effort to predict any future competition from Quartz or other more modern timekeeping mechanisms and also to investigate the...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1977

Initial qualitative research on Colt 45, Breaker and Schlitz malt liquor

The objectives of this research were to undertake a preliminary investigation into the attitudes and motivationsof male drinkers of malt liquor to Colt 45 and Breaker, asa basis for considering a launch of Schlitz malt liquor inthe UK. 

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1977

Qualitative research into signal labelling

With the proposed increases in Fluoride content forSignal toothpaste, Unilever feel that it is necessaryte put seme caution on the toothpaste cardboard-outer(and possibly the tube which would effectively warnparents against allowing their children to...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1977

Qualitative research on Polo press advertising

The objectives of the research reported here wereto examine consumer reactions to the pressadvertisements in terms of their competitive appeal;their meaning, and their relevance in supportingPolo as the definitive mint.

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1977