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Videos

Brief encounters

"Faster, cheaper, slyer" sounds like the Olympic motto translated into current requirements for market research and is rooted in client demands as well as respondent capacities. How qualitative research is able to encounter the need for an efficiency...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Michael Dorsch
Company: forsa
June 15, 2013
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Citation

Dorsch, M. (2013a, June 15). Brief encounters. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/brief-encounters


Videos

A Q new world

Qualitative. Quantitative. Two ‘Q’ words that have traditionally defined market research. As the marketing world evolves, a new industry vocabulary has emerged. Behavioural Economics, Social Media, Big Data, MROCs... language which has...

Catalogue: Congress 2013: Think Big
Author: Kristin Hickey
Company: Ruby Cha Cha
June 15, 2013
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Citation

Hickey, K. (2013a, June 15). A Q new world. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/a-q-new-world


Videos

Small numbers, big insights

Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is an important role for small scale face-to-face...

Catalogue: Congress 2013: Think Big
Authors: Suzanne Hall, Chris Perry, Isabella Pereira
Company: Ipsos MRBI
June 15, 2013
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Citation

Hall, Perry and Pereira (2013a, June 15). Small numbers, big insights. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/small-numbers-big-insights


Research reports

ESOMAR guideline on social media research (Spanish)

This guideline supports ESOMAR's consistent position to maintain a clear distinction between market, social and opinion research and marketing and PR activities. Recognising that online research generally, and social media specifically, is...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013
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Citation

B.V., E. (2013a, June 15). ESOMAR guideline on social media research (Spanish). ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/esomar-guideline-on-social-media-research-spanish-


Research reports

Passive data collection observation and recording (Spanish)

This document aims to bring the existing Guideline up to date and in line with the latest international developments for best practice, and to expand the coverage to include all forms of observation and passive data collection going beyond the...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013
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Citation

B.V., E. (2013a, June 15). Passive data collection observation and recording (Spanish). ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/passive-data-collection-observation-and-recording-spanish-


Videos

A new MR mix for the new age information ecosystem

This session presents a compelling case for reinventing market research content to be in tune with a world where consumers are constantly expressing their preferences and opinions through a myriad ways—where marketers are capturing so much of...

Catalogue: Congress 2013: Think Big
Authors: Radhecka Roy, Sunita Venkataraman
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Roy and Venkataraman (2013a, June 15). A new MR mix for the new age information ecosystem. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/a-new-mr-mix-for-the-new-age-information-ecosystem


Videos

The next normal

Research shapes our brands, inspires our content and helps us communicate with audiences. VIMN therefore embarked on an unprecedented analysis of the similarities and differences among millennials around the world. It doesn’t get...

Catalogue: Congress 2013: Think Big
Authors: Christian Kurz, Carlos Garcia, Jo McIlvenna
June 15, 2013
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Citation

Kurz, Garcia and McIlvenna (2013a, June 15). The next normal. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-next-normal


Videos

The shift from 'order-taker' to 'pro-active' consultant”

Many on the agency side are blind to client-side realities – the structural changes, the emergence of adjacent departments with new and different data streams, the DIY ability, the pressure on budgets, organisational challenges and so perhaps...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Edward Appleton
June 15, 2013
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Citation

Appleton, E. (2013a, June 15). The shift from 'order-taker' to 'pro-active' consultant”. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-shift-from-order-taker-to-pro-active-consultant-


Videos

The sound of Big Data

This is a joint presentation between SoundCloud and their research agency, On Device Research, who specialises in mobile research.SoundCloud has an abundance of rich big data. To gain a deeper understanding, they add context through a Day in the life...

Catalogue: Congress 2013: Think Big
Authors: Alistair Hill, Nadines Guhlich
June 15, 2013
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Citation

Hill and Guhlich (2013a, June 15). The sound of Big Data. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-sound-of-big-data