Abstract:

Research shapes our brands, inspires our content and helps us communicate with audiences. VIMN therefore embarked on an unprecedented analysis of the similarities and differences among millennials around the world. It doesn’t get bigger—this was the first truly global exploration of this generation—spanning every continent and including countries never before reached in this way. This study is a definitive guide to the evolution of the millennial mind; by understanding their hopes, fears and expectations for the future, the things they worry about or that make them happy as well as the values they hold dear, we can ensure that everything we do from content creation to platform development, is in tune with the evolving needs and tastes of this complex demographic we are reaching out to.