Resources Library by ANA

From 'weak signals' to successful product development

This paper offers a new, innovative approach to 'weak signal detection'. The goal is to discover coming trends or latent consumer needs.Building on the sciences and principles of 'information theory' and 'evolution biology', the potential importance...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Andrea Maier, Howard R. Moskowitz, Laurent Florès

Company: Moskowitz Jacobs Inc.

January 26, 2003

Going mobile

Mobile devices are the next wave of computing technology. Hard on the heels of the Internet's emergence, researchers are faced with learning how to apply mobile technologies.This paper describes the current state of mobile software, hardware, and...

Catalogue: ESOMAR Technovate Conference 2003

Authors: John Weisberg, Mark Cameron

January 26, 2003

Getting X-efficiency in marketing research

This paper outlines the concept of X-efficiency and how it applies to marketing research. It then explores one deceptively simple data collection method that exhibits X-efficiency by utilising the Internet in an innovative way.This method provides a...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Toby Potter, Martin Oxley

January 26, 2003

Integrating decision making and marketing intelligence

The marketing research industry is facing several challenges stemming from the changing business climate and the emergence of new actors.Unless a paradigmatic shift occurs, marketing research information is only one of numerous information sources...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Emre Erdogan, Selim Oktar

January 26, 2003

Automated website synthesis and uncertainty reasoning for customer preference management

This paper describes an application of automated website synthesis and uncertainty reasoning for customer preference management (CPM), particularly in the context of web-based customer relationship management (CRM). Stated preference elicited by...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Tony Li, Siu-wai Leung, Andy Kung, Tommy J. Tang, Kai-fai Wong, Siu-Ki Leung

Company: Acorn Organization Limited

January 26, 2003

Research World (January 2003)

Council election results and researching the drug problem.

Catalogue: Research World 2003

Author: ESOMAR B.V.

January 15, 2003

Revue Française du Marketing 2003 (N.191)

Les thèmes abordés dans ce premier numéro de l'année 2003, sontd'une extrême diversité. Toutefois ils peuvent être organisés en trois groupes distincts.Le premier groupe porte sur l'évolution des techniques publicitaires...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

January 1, 2003

Research World (December 2002)

According to ESOMAR’s latest study, market research turnover in the Nordic region amounts to US$ 445million. With consolidation and a slowdown affecting the other markets worldwide, what is happening in the Nordic region?

Catalogue: Research World 2002

Author: ESOMAR B.V.

December 15, 2002

Building a truly customer-centric CRM model

Customer Relationship Management (CRM) is one of the few emerging businesses recording significant growth since 2000 despite the recent worldwide economic downturn. CRM covers a wide range of business functions including operation workflow, sales...

Catalogue: Asia Pacific 2002

Author: Andy Kung

December 1, 2002