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Going mobile

Date of publication: January 26, 2003

Catalogue: ESOMAR Technovate Conference 2003

Authors: John Weisberg, Mark Cameron

Abstract:

Mobile devices are the next wave of computing technology. Hard on the heels of the Internet's emergence, researchers are faced with learning how to apply mobile technologies. This paper describes the current state of mobile software, hardware, and techniques for marketing and social research, and projects future developments. Implications for researchers and research associations are discussed.

John Weisberg

Author

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Mark Cameron

Author

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Weisberg and Cameron (2003a, January 26). Going mobile. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/mobile-devices-and-consumer-marketing