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Videos

Liquid and linked thinking

Keynote speaker: Galya Frayman Molinas, President Turkey, Caucasus & Central Asia, The Coca-Cola Company, Turkey.

Catalogue: Congress 2013: Think Big
Author: Galya Frayman Molinas
Company: The Coca-Cola Company
June 15, 2013
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Citation

Frayman Molinas, G. (2013a, June 15). Liquid and linked thinking. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/liquid-and-linked-thinking


Videos

Multimode, global scale usage

What is the impact of using 4-, 5-, 7-, 10- and 100-point scales on the internal consistency and reliability of survey data? What is the impact of using rich media and plain scales on the consistency and reliability of mobile survey data? Does the...

Catalogue: Congress 2013: Think Big
Authors: Annie Pettit, Melanie Courtright
Company: Research Now SSI
June 15, 2013
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Citation

Pettit and Courtright (2013a, June 15). Multimode, global scale usage. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/multimode-global-scale-usage


Videos

Why Big Data is a small idea…

How big is Big Data to the marketing research industry? We haven't seen this much zealotry and paranoia since Internet interviewing was first proposed or since FIFA abandoned the Golden Goal. As it turns out, Big Data is not such a big deal. We are...

Catalogue: Congress 2013: Think Big
Author: Stephen P. Needel
June 15, 2013
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Citation

Needel, S. P. (2013a, June 15). Why Big Data is a small idea…. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/why-big-data-is-a-small-idea-


Research reports
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Citation

B.V., E. (2013a, June 15). Key requirements for mobile research (Spanish). ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/key-requirements-for-mobile-research-spanish-


Videos

Big experience

Meet the FTMI students at Congress: After their networking experience at the Congress, hear from the next generation of researchers!

Catalogue: Congress 2013: Think Big
Author: Dan Foreman
June 15, 2013
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Citation

Foreman, D. (2013a, June 15). Big experience. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/big-experience


Videos

A 4-dimensional view of the digitally engaged consumer

The evolution of technology has fundamentally shifted the position of the consumer. It’s no longer about marketers talking at customers, but rather about customers choosing how and when to engage with brands. Today’s consumer is empowered...

Catalogue: Congress 2013: Think Big
Authors: Maria Domoslawska, Heather Dougherty
June 15, 2013
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Citation

Domoslawska and Dougherty (2013a, June 15). A 4-dimensional view of the digitally engaged consumer. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/a-4-dimensional-view-of-the-digitally-engaged-consumer


Research reports

Key requirements for mobile research

List of 12 key requirements for mobile research.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013
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Citation

B.V., E. (2013a, June 15). Key requirements for mobile research . ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/key-requirements-for-mobile-research-


Research reports

Making public polling matter in Georgia

In 2012 Georgia held a Parliamentary election that was unique for the country: an intense campaign with an organized single opposition party. The results of published pre-election polls differed widely from each other and the final result, and were...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V., Kathy Frankovic, Michael Traugott, Miroslawa Grabowska, Emmanuel Rivière
June 15, 2013
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Citation

B.V. et al. (2013a, June 15). Making public polling matter in Georgia. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/making-public-polling-matter-in-georgia


Research reports

Notes on how to apply ICC/ESOMAR code (Spanish)

These Notes are designed by ESOMAR to help users of the ICC/ESOMAR International Code on Market and Social Research to interpret and apply it in practice. Any further questions about the Code, for example on how to apply it in a specific situation,...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2013
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Citation

B.V. and B.V. (2013a, June 15). Notes on how to apply ICC/ESOMAR code (Spanish). ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/notes-on-how-to-apply-icc-esomar-code-spanish-