Back

Why Big Data is a small idea…

Date of publication: June 15, 2013

Catalogue: Congress 2013: Think Big

Author: Stephen P. Needel

Abstract:

How big is Big Data to the marketing research industry? We haven't seen this much zealotry and paranoia since Internet interviewing was first proposed or since FIFA abandoned the Golden Goal. As it turns out, Big Data is not such a big deal. We are worrying way too much about what it is, what it means, how to work with it, and who’s going to do it. In this paper, we'll explain why Big Data is not such a big deal, why you shouldn't worry so much, and why you'll be just fine in the future.

Stephen P. Needel

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Needel, S. P. (2013a, June 15). Why Big Data is a small idea…. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/why-big-data-is-a-small-idea-