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Why Big Data is a small idea…

Date of publication: June 15, 2013

Catalogue: Congress 2013: Think Big

Author: Stephen P. Needel

Abstract:

How big is Big Data to the marketing research industry? We haven't seen this much zealotry and paranoia since Internet interviewing was first proposed or since FIFA abandoned the Golden Goal. As it turns out, Big Data is not such a big deal. We are worrying way too much about what it is, what it means, how to work with it, and who’s going to do it. In this paper, we'll explain why Big Data is not such a big deal, why you shouldn't worry so much, and why you'll be just fine in the future.

Stephen P. Needel

Author

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Citation

Needel, S. P. (2013a, June 15). Why Big Data is a small idea…. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/why-big-data-is-a-small-idea-