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Research papers

Cinema versus television

This paper presents two studies on intermedia comparison between cinema and television. Research compared overall recall, recall of details - both of sound and image - acceptation and refusal, credibility and the variations of brand image concerning...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Louis Marton
March 1, 1976
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Citation

Marton, L. (1976a, March 01). Cinema versus television. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/cinema-versus-television


Research papers

The usage of qualitative media research data in the practice of media planning

The purpose of this paper is to show how quantitative and qualitative media research data can be used in every step of advertising planning and especially in the practice of the media planning. This practice is the situation in The Netherlands at...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Bonny G.J. Stoelinga
March 1, 1976
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Citation

Stoelinga, B. G. (1976a, March 01). The usage of qualitative media research data in the practice of media planning. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/the-usage-of-qualitative-media-research-data-in-the-practice-of-media-planning


Research papers

Media research beyond the gap

There is a gap between the stimulus which an advertisement offers to the consumer and the response which it evokes; there is a gap between the medium as it is designed by its editorial staff and the medium as it is used by its audience; there is a...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Authors: Douglas Richardson, Tom Corlett
March 1, 1976
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Citation

Richardson and Corlett (1976a, March 01). Media research beyond the gap. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/media-research-beyond-the-gap


Research papers

Experience of qualitative media research in Spain

Various qualitative media research conducted, mainly from 1972 give some insight about relevant variables to be considered in present media strategy and in future media research. Our experience in qualitative media research include two main pieces of...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Marc Vincent
March 1, 1976
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Citation

Vincent, M. (1976a, March 01). Experience of qualitative media research in Spain . ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/experience-of-qualitative-media-research-in-spain-


Research reports

Qualitative research into Walls packaged bacon

Walls Meat Co. Ltd. is currently considering the marketingunder its label bacon originating from countries other thanthe UK. Consumer research was therefore required in orderto: 1. Identify consumers' perceptions of Wallsposition in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Qualitative research into Walls packaged bacon. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-walls-packaged-bacon


Research reports

Qualitative research on Holsten

Holsten currently market three products in the UK. These beers have never been supported by advertising in theUK. There is a possibility that the brand(s) may be advertisedin the near future. Research is now needed to help in thepreparation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Qualitative research on Holsten. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-holsten


Research papers

Setting TV advertising in context

The paper reviews work connecting aspects of the response to TV advertising to the surrounding programme context. New results from the UK are presented suggesting that there is little variation in absence during breaks among the stable viewing...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Tony Twyman
March 1, 1976
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Citation

Twyman, T. (1976a, March 01). Setting TV advertising in context. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/setting-tv-advertising-in-context


Research reports

Qualitative name research for Project Certain

Elida Gibbs wishes to develop a suitable name for its proposednew sanitary towel. The general term 'name' has two specificand possibly interdependent components: 1. The manufacturer's name;2. The brand name. The specific objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Qualitative name research for Project Certain. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/qualitative-name-research-for-project-certain


Research reports

Van hire with driver survey

Wilkinson Transport Ltd. has commissioned two previous telephonesurveys of haulers in the Greater Manchester area (August 1973and October 1974), in order to locate firms offering a van hirewith driver service and to establish details of cost. This...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Van hire with driver survey. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/van-hire-with-driver-survey