Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their organizations and their talent pools.These inspiring conversations cover a lot of ground despite their bite-sized formats and offer a real opportunity for the community to gain insights into the emerging trending topics of our time. A can't-miss rendez-vous to connect that's sure to leave you inspired and fully fed with insights!In this episode, Mars Wrigley's Senior Director of Foresight, Innovation & Growth Insights, Michelle Gansle interviews ESPN's Vice President Research and Insights Renata Policicio as they discuss the headline topic: The Future of Storytelling.
60 seconds pitches from the YES Award Finalists:StandardisationPrachi Jadhav, Kantar, IndiaModern Ways of Data CollectionSudeep Raj Rajagopal, Ipsos, IndiaMagic of Integration to Close the Gap Between Say & DoNeha Firdous, Diageo, IndiaResearch - the Millennial WaySneha Wankhade, Kantar, India
Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organisations the opportunities and challenges they see for their organisations and their talent pools.These inspiring conversations cover a lot of ground despite their bite-sized formats and offer a real opportunity for the community to gain insights into the emerging trending topics of our time. A can't-miss rendez-vous to connect that's sure to leave you inspired and fully fed with insights!In this episode, Mars Wrigley's Senior Director of Foresight, Innovation & Growth Insights, Michelle Gansle interviews Nissan Europe's Head of Market Intelligence Raphael Meillat as they discuss the headline topic: The importance of peer networking and collaboration.
How holistic is your approach to making decisions on the most important marketing lever?
Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive growth.
When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?
Join Vandana as she addresses the 3 big shifts that will impact your brand playbook:- Digital as the gateway to the future, playing a larger role in consumers becoming self-reliant;- The new storefront - Traditional commerce now moving online;- Amplified value-consciousness and re-evaluating what is essential
This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong momentum when an approach, modelled on the workings of the human brain, was adopted. This is now expected to make us obsolete! Further, as the discourse about the need for us to change and adapt to the new reality continues to gain momentum, I want to make the case that it is not so much by changing, but by staying true to what makes us human, that we will ride the AI wave; in fact, the success or failure of AI will depend on how human we remain.
90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.
Opening speech to the ESOMAR APAC 2020 Insights Festival from Sandeep Arora, MRSI President, and ESOMAR Representative for India.
Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.
Measure ROI of shelf and off location conversions: a Ferrero case study. It's all about Chocolate!