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Research reports

Research on dietary potatoes

Birds Eye has developed starch-reduced reformed potatotechnology which can be used to produce consumer productsfor in-home preparation, and it is believed that theseproducts could have a strong appeal to slimmers.This research was conducted to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 12, 1975
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Citation

, C. (1975a, September 12). Research on dietary potatoes. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/research-on-dietary-potatoes


Research reports

Dettol advertising

Following on qualitative research into possible advertisingapproaches for Dettol, the decision was taken to develop the theme of worldwide usagewhile still maintaining links with England.Three advertising treatments were developed, all showingBritish...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 8, 1975
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Citation

, C. (1975a, September 08). Dettol advertising. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/dettol-advertising


Research reports

Qualitative research on after-shave advertisements

Yardley plans to launch a new after-shave called Svenprior to the 1975 Christmas gift-buying season. The advertising is intended to introduce Sven and positionit as a real and more interesting alternative to Brut.Therefore, it is expected to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 2, 1975
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Citation

, C. (1975a, September 02). Qualitative research on after-shave advertisements. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-after-shave-advertisements


Research reports

Qualitative research on potato products

Three new concepts have been developed as a possible snack/complete meals: 1. Potato Nests;2. Potato omelets;3. Potato pancake entree.The general objectives of the research were to assess theappeal and potential positioning of these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research on potato products. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-potato-products


Research reports

Report on qualitative research on new Cracknel bars

Four new bars have been developed by Rowntree MackintoshLtd. consisting of layers of cracknel with e soft flavoredfilling. The objectives of the research reported here were to assessthe likely acceptability of the bars in product terms toconsumers of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Report on qualitative research on new Cracknel bars. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-new-cracknel-bars


Research reports

Malt based spreads

Previous qualitative research indicatedpotential in the market place for the concept of a malt-based spread in terms of the 'Home Time' concept thensubmitted for research. The general objectives of this part of the research programmewere to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Malt based spreads. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/malt-based-spreads


Research reports

Qualitative research into creative developments for McDougalls bread mix

A creative approach has been developed for McDougallsBread Mix which is designed to communicate that the product provides individuals with the help and expertisewhich enables them to produce appetizing homemade bread.Consumer qualitative research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research into creative developments for McDougalls bread mix . ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-creative-developments-for-mcdougalls-bread-mix-


Research reports

Qualitative research on Fenopron

Dista are interested in investigating the possibility ofidentifying a product niche for Fenopron which willdifferentiate it from other profens in this area, and leadto a satisfactory increase in its market share (currently0.8%).

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research on Fenopron . ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-fenopron-


Research reports

Qualitative research on Sequana animatics

Unicliffe are developing a range of in- and after-bathproducts under the name Sequana. Two alternative advertising approaches have been developed. The general objectives of this research were to determine themost appropriate execution route...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research on Sequana animatics. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-sequana-animatics