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Videos
Small numbers, big insights
Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is an important role for small scale face-to-face...
Catalogue: Congress 2013: Think Big
Authors: Suzanne Hall, Chris Perry, Isabella Pereira
Company: Ipsos MRBI
June 15, 2013
Research reports
ESOMAR guideline on social media research (Spanish)
This guideline supports ESOMAR's consistent position to maintain a clear distinction between market, social and opinion research and marketing and PR activities. Recognising that online research generally, and social media specifically, is...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013
Research reports
Passive data collection observation and recording (Spanish)
This document aims to bring the existing Guideline up to date and in line with the latest international developments for best practice, and to expand the coverage to include all forms of observation and passive data collection going beyond the...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013
Videos
A new MR mix for the new age information ecosystem
This session presents a compelling case for reinventing market research content to be in tune with a world where consumers are constantly expressing their preferences and opinions through a myriad waysâwhere marketers are capturing so much of...
Catalogue: Congress 2013: Think Big
Authors: Radhecka Roy, Sunita Venkataraman
Company: KANTAR TNS Malaysia
June 15, 2013
Videos
The next normal
Research shapes our brands, inspires our content and helps us communicate with audiences. VIMN therefore embarked on an unprecedented analysis of the similarities and differences among millennials around the world. It doesnât get...
Catalogue: Congress 2013: Think Big
Authors: Christian Kurz, Carlos Garcia, Jo McIlvenna
June 15, 2013
Videos
The shift from 'order-taker' to 'pro-active' consultantâ
Many on the agency side are blind to client-side realities â the structural changes, the emergence of adjacent departments with new and different data streams, the DIY ability, the pressure on budgets, organisational challenges and so perhaps...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Edward Appleton
June 15, 2013
Videos
The sound of Big Data
This is a joint presentation between SoundCloud and their research agency, On Device Research, who specialises in mobile research.SoundCloud has an abundance of rich big data. To gain a deeper understanding, they add context through a Day in the life...
Catalogue: Congress 2013: Think Big
Authors: Alistair Hill, Nadines Guhlich
June 15, 2013
Videos
Liquid and linked thinking
Keynote speaker: Galya Frayman Molinas, President Turkey, Caucasus & Central Asia, The Coca-Cola Company, Turkey.
Catalogue: Congress 2013: Think Big
Author: Galya Frayman Molinas
Company: The Coca-Cola Company
June 15, 2013
Videos
