Resources Library by ANA

Sustaining personal mobility in the evolving urban living context

The symbiosis of developers (business), government agencies, and consumer desires is entering a new era in the US market, bringing the consumer lifestyle to places it has never been; but one might argue more inline with other global standards. The...

Catalogue: Automotive 2008

Author: Kevin M. Joostema

Company: GfK

March 3, 2008

Grasping the moment of truth

Classic automotive market research today is still very technology-oriented and product-driven. This typically becomes apparent in study designs which are rather detached from reality and everyday life, for example when car drivers are asked about...

Catalogue: Automotive 2008

Authors: Sigrid Schmid, Christoph Palmer

March 3, 2008

Retaining after sales business at the branded automotive dealership

In many national economies the automotive business plays a major role. In Germany for instance 10% of the working population is in some way connected to the automotive industry. In automotive retailing the impressive turnover of automotive...

Catalogue: Automotive 2008

Authors: Dick Hage, Jurgen Verlee

March 3, 2008

Turning point of sale into an image and sales accelerator

In the car industry and when it comes to generalist brands (vs. niche/high end), we know that image is built through communication and particularly TV advertising. In many countries, the leading brand is actually the leading TV media spender. The...

Catalogue: Automotive 2008

Authors: Hubert Boulos, Renaud Degon, Eric Lemerle

March 3, 2008

Marketing sustainable cars

Encouraging more responsible and sustainable consumption is fast becoming an important public policy goal. Global automotive marketing has traditionally encouraged purchase and consumption choices that are optimal for particular individuals. Many of...

Catalogue: Automotive 2008

Authors: Richard Starr, Richard Brookes

March 3, 2008

Automotive dealerships in China

In recent years, China has surpassed Japan and the major European car markets, and rapidly become the second largest automotive market in the world. Only in the United States of America are more vehicles sold every year, and even this will change in...

Catalogue: Automotive 2008

Authors: Thorsten Amann, Klaus Paur

Companies: KANTAR TNS Malaysia, KPMG

March 3, 2008

Effectively managing the brand experience

The media landscape is constantly evolving and increasing in complexity: fragmentation of traditional media and growing influence of new media means that car manufacturers are paying more attention to non-traditional contact points such as events or...

Catalogue: Automotive 2008

Authors: Frederic Casellas, Pierre Gomy

Company: KANTAR TNS Malaysia

March 3, 2008

Research World (March 2008)

One of the constants in the long and illustrious history of market research has been vigorous and impassioned debate about how (and if) advertising works and what this means for researchers trying to predict and measure impact and ROI (return on...

Catalogue: Research World 2008

Author: ESOMAR B.V.

March 1, 2008

Revue Française du Marketing (Mars 2008)

Une fois encore ce numéro, constitué d'articles variés, rassemble des auteurs tous thésards sélectionnés ou primés, tous Maîtres de Conférences dans le système universitaire. En dehors de cette homogénéité...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

March 1, 2008