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Research papers

Optimal assortment and planogram development

Adopting a reach optimising approach to category assortment development presents significant advantages over a simplistic volume based solution. In evaluating category reach, however, we must take into account both the purchase and consumption...

Catalogue: Retail 2007
Author: Ian Addie
Company: Nunwood
February 19, 2007
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Citation

Addie, I. (2007a, February 19). Optimal assortment and planogram development. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/optimal-assortment-and-planogram-development


Research papers

Shoppers at the heart of multi channel strategy

This paper analyses the current purchasing behaviour of shoppers in 14 countries and, in particular, their usage of different channels (on-line and bricks and mortar, retail channels) and the implications this has for companies to develop...

Catalogue: Retail 2007
Authors: Mark Burgess, Susanne Goller
Company: Ipsos MRBI
February 19, 2007
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Citation

Burgess and Goller (2007a, February 19). Shoppers at the heart of multi channel strategy. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/shoppers-at-the-heart-of-multi-channel-strategy


Research papers

Actionable shopper insights

This paper outlines work done to determine the success of a new category segmentation and layout trial. Results are based on in store research with shoppers and sales modelling techniques. Setting clear objectives and identifying key performance...

Catalogue: Retail 2007
Author: Neil Sangster
Company: Nielsen
February 19, 2007
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Citation

Sangster, N. (2007a, February 19). Actionable shopper insights. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/actionable-shopper-insights


Research papers

Respondent authenticity

It has long been an unsolved problem of online market research conducted by means of Access panel sample surveys, that there has been no possibility to verify whether a participant in a survey is really the same who was requested to take part in the...

Catalogue: Panel Research 2007
Authors: Christoph Irmer, Bernd Wachter
Company: PSYMA GROUP AG
February 15, 2007
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Citation

Irmer and Wachter (2007a, February 15). Respondent authenticity. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/respondent-authenticity-


Magazines

Revue Française du Marketing (Février 2007)

Le thème du marketing politique présenté en deux numéros, publiés respectivementen décembre 2006 et février 2007, répond à plusieurs exigences de laRevue Française du Marketing.À propos de la collection:La Revue...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2007
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Citation

, A. (2007a, February 01). Revue Française du Marketing (Février 2007). ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-f-vrier-2007-


Magazines

Research World (February 2007)

Research - more than any other discipline - provides objective insight into the domain-specific dynamics of business, that it reduces uncertainty, helps to solve marketing problems, and makes a contribution to improving effectiveness and performance....

Catalogue: Research World 2007
Author: ESOMAR B.V.
February 1, 2007
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Citation

B.V., E. (2007a, February 01). Research World (February 2007). ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/research-world-february-2007-


Magazines

Research World (January 2007)

It wasn’t so long ago that nobody knew what the man in the street was thinking, what his views about life were and what he wanted. And even if this information was available, it was hardly ever taken into account. This situation has changed...

Catalogue: Research World 2007
Author: ESOMAR B.V.
January 1, 2007
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Citation

B.V., E. (2007a, January 01). Research World (January 2007). ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/research-world-january-2007-


Magazines

Revue Française du Marketing (Décembre 2006)

Le thème du marketing politique présenté en deux numéros, publiés respectivementen décembre 2006 et février 2007, répond à plusieurs exigences de laRevue Française du Marketing.À propos de la collection:La Revue...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2006
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Citation

, A. (2006a, December 01). Revue Française du Marketing (Décembre 2006). ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2006-


Magazines

Research World (December 2006)

Some contend that the market research industry has missed out on opportunities in the last few decades but is this true? They point for example, at the possibilities of data mining or those offered by the internet. Whatever the case, it is apparent...

Catalogue: Research World 2006
Author: ESOMAR B.V.
December 1, 2006
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Citation

B.V., E. (2006a, December 01). Research World (December 2006). ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/research-world-december-2006-