Resources Library by ANA

Create wear

From a GSM jacket to 'create wear', this paper gives an example of process innovation on wearable communication using methodologies that combine consumer insights, technology advances, trend analysis and user tests.The paper explores mixing techno...

Catalogue: ESOMAR Conference on Digital Futures 2005

Authors: Emeric Mourot, Laurent Ponthou

March 1, 2005

Digital convergence

When operating in fast-moving business environments, market research is in danger of losing its seat at the table where decisions are made.Many common research tools were developed in a more slowly changing business world. To be successful, MR must...

Catalogue: ESOMAR Conference on Digital Futures 2005

Author: Claude Floch

Company: GfK

March 1, 2005

What about senior consumers?

In the age of digital revolution there is a tendency to believe that computer science and new technologies only impact younger groups. Yet what happens with our seniors?The population aged 50 plus is currently the segment experiencing the highest...

Catalogue: ESOMAR Conference on Digital Futures 2005

Authors: Marta Belmonte, Marta de la Cruz

Company: Ipsos MRBI

March 1, 2005

Early warning systems and firm survival

Innovation, in the context of invention taken to market, has long been identified as a key factor for growth of companies.This is particularly true for disruptive innovations, which radically change product and industry boundaries. Indeed, disruptive...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Phillip A. Cartwright, Philippe Silberzahn, Bernard Buisson

February 27, 2005

InnoSpa

This paper is a part of a literature review for InnoSpa Research Program that is born from companies' needs and interests to understand, measure and develop organizational innovativeness.The program will produce a systemic view of organizational...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Tuula Antola, Jukka Pohjola

February 27, 2005

Construction of innovation environments

There is not a single path to innovation. Instead, this complex process has styles and modes.The paper describes processes and addresses instruments that have helped the authors to build 'innovation environments', both within their own company and...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Jorge Karol, Carmen Suen Blanc

February 27, 2005

How to validate a new MR tool?

What is happening in a grocery store? What kinds of market research methods are capable of mirroring or replicating customer behaviour in this dynamic environment? Gaming computing has become an important area in computer science and can be used to...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Haagen Saether-Larsen, Ingvar Tjostheim

February 27, 2005

Something tells me it's all happening at the zoo

The current competitiveness of the marketplace requires that qualitative research seek and deliver insights into a range of subject matter, including the nature and differences between brands.In pursuit of this, the sector has at its disposal a...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Neil McPhee

February 27, 2005

Slow research

This paper describes how the concept of 'slow' could be applied to market research. The author coined the concept of 'Slow Research' at the 2004 Technovate seminar.The idea was to describe a way in which both suppliers and buyers in the market...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Jörgen Johansson

February 27, 2005