Resources Library by ANA

The changing role of the branch office in supporting brand image and customer loyalty

This paper discusses how the role of the branch office needs to be recast in order 1) to complement, not compete with, electronically delivered services; and 2) to better support the significant number of self-directed investors, including a growing...

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Nino DeNicola

February 1, 2005

Integration of market research and database

This paper addresses the identification of business opportunities for the financial industry through integration of market research and databases.

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Ignacio Macías

Company: GfK

February 1, 2005

Charles Schwab web case study

One research challenge is distilling or 'packaging' thousands of hours of data from a long-term ethnographic study to ensure it is clearly communicated, understood, and adopted by their organization. Often this hard-won data (e.g., transcriptions,...

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Lisa Bertelsen

February 1, 2005

Research World (February 2005)

Is the respondent disappearing? For some years now, non-response has been a major cause of concern for market researchers. And those people who are still prepared to co-operate in research, i.e. the respondents, are being converted into...

Catalogue: Research World 2005

Author: ESOMAR B.V.

February 1, 2005

Implementing the paradigm shift from satisfaction to loyalty

The focus of this paper is the design of a Voice of the Customer feedback program for the multinational bank, Standard Chartered Bank (SCB), thereby ushering in a major transformation from a sales-oriented culture to a customer-oriented culture.SCB,...

Catalogue: ESOMAR Conference on Financial Services 2005

Authors: Francis D'Souza, T. R. Rao

Company: Market Probe International Inc.

February 1, 2005

From today's brands to tomorrow's icons

The authors share their experience in successfully implementing an on-going consumer interface program with young consumers for identifying trends in their behaviour in the complex market of Saudi Arabia, paving the way for marketers to transform...

Catalogue: ESOMAR Conference On Age 2005

Authors: Vidya Rayappa, Wiam Hasanain

Companies: KANTAR TNS Malaysia, Unilever

January 30, 2005

Drivers of change: New life stages and life courses

The consequence of changes in the fabric of UK society (the breakdown of traditional family structures, smaller households, the ageing population) is that traditional models of lifestages are becoming outdated and in need of revision.A new approach...

Catalogue: ESOMAR Conference On Age 2005

Author: Roger Donbavand

January 30, 2005

U.F.O. (Understanding Fifties and Over)

This paper describes the research conducted by OMD UK Group into the 50+ market. The first phase of the research was carried out in the United Kingdom and is now being rolled out across Europe. Some of the early findings from Europe are included in...

Catalogue: ESOMAR Conference On Age 2005

Author: Jo Rigby

Company: OMD Group

January 30, 2005

Measuring children's behaviour in a complex multi-media world

We all live in a rapidly changing world where, arguably, children are at the forefront of technological developments. It is imperative for marketers to understand the behaviour, attitudes and motivations of this ever-evolving and often elusive target...

Catalogue: ESOMAR Conference On Age 2005

Authors: Debbie Solomon, Jo Peters

Company: MindShare

January 30, 2005