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Magazines

Revue Française du Marketing 2001 (N. 185)

La recherche de la qualité est devenue une préoccupation majeure et incontournable. Elle se manifeste dans tous les secteurs d'activité, en particulierdans les services fournis aux particuliers et auxentreprises. Dans ce numéro de la...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
May 1, 2001
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Citation

, A. (2001a, May 01). Revue Française du Marketing 2001 (N. 185). ANA - ESOMAR. Retrieved August 28, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2001-n-185-


Research papers

From pillage to association

This paper examines the recent changes with respect to Spain’s image in Latin America, related to its prominent position as foreign investor in the region. The interest of this topic lies in several aspects. The first is macroeconomic and...

Catalogue: Latin America 2001
Authors: Gastón Martínez Heres, Paulo Carramenha
May 1, 2001
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Citation

Heres and Carramenha (2001a, May 01). From pillage to association. ANA - ESOMAR. Retrieved August 28, 2025, from


https://ana.esomar.org/documents/from-pillage-to-association


Research papers

Hispanic Internet usage in perspective

Is there a Hispanic Internet model? Do Mexicans behave the same as Hispanics in the United States or Spaniards in Europe? Are there any correlations between culture and online behavior? How much do the socio-demographics of a country affect online...

Catalogue: Latin America 2001
Authors: Jim Hatch, Sigisbert Ratier
May 1, 2001
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Citation

Hatch and Ratier (2001a, May 01). Hispanic Internet usage in perspective. ANA - ESOMAR. Retrieved August 28, 2025, from


https://ana.esomar.org/documents/hispanic-internet-usage-in-perspective


Research papers

Static and dynamic models in clients satisfaction studies

Setting toll charges involves one of the most important rights of the free citizen in a democratic regime: the freedom to come and go. This paper proposes a model for toll pricing which would maximize satisfaction of the many user types, as well as...

Catalogue: Latin America 2001
Authors: Nelson Acar Filho, Armando Carradore, Sueli Daffre Carvalho, Mário Mattos, Clifford Alexander Young, Michael Paul Zeitlin
May 1, 2001
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Citation

Filho et al. (2001a, May 01). Static and dynamic models in clients satisfaction studies . ANA - ESOMAR. Retrieved August 28, 2025, from


https://ana.esomar.org/documents/static-and-dynamic-models-in-clients-satisfaction-studies-


Research papers

Brand building in the new frontier

Streaming Media is the generic name for software solutions that allow the delivery of audio and video content over the Web. An exciting new online advertising medium involves using Streaming Media to present videostyle advertisements to Internet...

Catalogue: Latin America 2001
Authors: Fabian Hernandez, Susan Blank
Company: KANTAR TNS Malaysia
May 1, 2001
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Citation

Hernandez and Blank (2001a, May 01). Brand building in the new frontier. ANA - ESOMAR. Retrieved August 28, 2025, from


https://ana.esomar.org/documents/brand-building-in-the-new-frontier


Research papers

Drugs organization

The primary objective of this paper is to show how the laws of market research – applied in an innovative manner vis-à-vis the use of special techniques and multidisciplinary teams of professionals – is able to take a quantitative leap...

Catalogue: Latin America 2001
Author: Oriana Monarca White
May 1, 2001
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Citation

White, O. M. (2001a, May 01). Drugs organization. ANA - ESOMAR. Retrieved August 28, 2025, from


https://ana.esomar.org/documents/drugs-organization


Research papers

Bottom finishing in Latin America

This paper suggests how wireless providers can profit by serving traditionally under-served market segments in Latin America. It discusses how traditional strategies for targeting upmarket consumers may not be optimal for new entrants, given the...

Catalogue: Latin America 2001
Authors: Tim Sweeney, Donna Russell Arguedas
May 1, 2001
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Citation

Sweeney and Russell Arguedas (2001a, May 01). Bottom finishing in Latin America. ANA - ESOMAR. Retrieved August 28, 2025, from


https://ana.esomar.org/documents/bottom-finishing-in-latin-america


Research papers

Methodological contributions to the strategic management of localities

Based on a non-deterministic model – which implies prolonged processes, incorporates multiple unconventional actors and values progressive strategy building through non-linear trajectories – this paper describes transverse approaches and...

Catalogue: Latin America 2001
Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Wendy Méndez Casariego, Paula Magariños
Company: Compañia de Negocios Moiguer
May 1, 2001
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Citation

Moiguer, Karol, Soto, Casariego and Magariños (2001a, May 01). Methodological contributions to the strategic management of localities. ANA - ESOMAR. Retrieved August 28, 2025, from


https://ana.esomar.org/documents/methodological-contributions-to-the-strategic-management-of-localities


Research papers

eCommerce: A necessity without a market?

A high rate of Internet penetration does not itself ensure the development of eCommerce. All companies dealing with this issue must commit themselves to understanding the principles underlying any possible commercial strategy on Internet. This study...

Catalogue: Latin America 2001
Author: Alain Mizrahi
May 1, 2001
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Citation

Mizrahi, A. (2001a, May 01). eCommerce: A necessity without a market?. ANA - ESOMAR. Retrieved August 28, 2025, from


https://ana.esomar.org/documents/ecommerce-a-necessity-without-a-market-