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Research papers

Values added from internet research

This paper reviews the recent lessons learned by ibm.com from measuring customer satisfaction in its eBusiness environment. It focuses on the opportunities and challenges brought forth in the course of planning and implementing a customer...

Catalogue: ESOMAR Net Effects 2001
Authors: Caroline Eichman, Eli Seggev, Andrea Mezzasalma, Giorgio Licastro
Company: GfK
June 15, 2000
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Citation

Eichman, Seggev, Mezzasalma and Licastro (2000a, June 15). Values added from internet research . ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/values-added-from-internet-research-


Research papers

The impact of e-Business revolution

The development of international trade as we have come to know it today has been the climax of many centuries of change. It first evolved slowly, from the early bartering and transfer of flints and metals between local communities. Over time, the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Simon Duke
June 15, 2000
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Citation

Duke, S. (2000a, June 15). The impact of e-Business revolution . ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/the-impact-of-e-business-revolution-


Magazines

Research World (June 2000)

The growth in international research fuelled by globalisation, multi-trading, and ICT is well-documented. Levitt's classic thesis on globalisation and market homogenisation has been tempered by increased concern with diversities and cultural...

Catalogue: Research World 2000
Author: ESOMAR B.V.
June 1, 2000
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Citation

B.V., E. (2000a, June 01). Research World (June 2000). ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/research-world-june-2000-


Magazines

Research World (May 2000)

Advertising Age, a prominent weekly advertising magazine in the US, in its 27 March issue, ran a full-page employment ad headlined 'Join the Research Revolution. Be part of Greenfield Online's Explosive Business Growth'. The ad listed and described...

Catalogue: Research World 2000
Author: ESOMAR B.V.
May 1, 2000
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Citation

B.V., E. (2000a, May 01). Research World (May 2000). ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/research-world-may-2000-


Magazines

Revue Française du Marketing 2000 (N. 179/180)

Ce numéro spécial de la Revue Française du Marketing est consacré au Marketing Automobile,c'est-à-dire à des exemples de problèmes concrets de marketing que les entreprisesdu secteur rencontrent, notamment les constructeurs...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 1, 2000
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Citation

, A. (2000a, April 01). Revue Française du Marketing 2000 (N. 179/180). ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2000-n-179-180-


Magazines

Research World (April 2000)

When considering the long-term effects of advertising, Internet advertisements can only be seen as part of an integrated media mix, re-enforcing messages that have become ingrained in memory. But the Net is an immediate medium and short-term effects...

Catalogue: Research World 2000
Author: ESOMAR B.V.
April 1, 2000
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Citation

B.V., E. (2000a, April 01). Research World (April 2000). ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/research-world-april-2000-


Magazines

Research World (March 2000)

In a new book The grocers: the rise and rise of the super-market chains the authors Andrew Seth and Geoffrey Randall report an estimated 3% of an average adult life will be spent in a supermarket. "The store themselves partly reflect, and patently...

Catalogue: Research World 2000
Author: ESOMAR B.V.
March 1, 2000
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Citation

B.V., E. (2000a, March 01). Research World (March 2000). ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/research-world-march-2000-


Magazines

Research World (February 2000)

Hewlett-Packard’s award-winning advertising campaign shows a car breaking down and an onboard computer automatically rescheduling flights, updating hotel bookings, calling home, calling a breakdown truck and a relief hire-car- all in one...

Catalogue: Research World 2000
Author: ESOMAR B.V.
February 1, 2000
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Citation

B.V., E. (2000a, February 01). Research World (February 2000). ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/research-world-february-2000-


Magazines

Revue Française du Marketing 2000 (N. 177/178)

Ce numéro spécial de la Revue Française du Marketing se veutêtre une modeste contribution à la recherche et auxinterrogations des managers et des universitaires enmatière d'e-business et, plus précisément de marketing...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2000
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Citation

, A. (2000a, February 01). Revue Française du Marketing 2000 (N. 177/178). ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2000-n-177-178-