Resources Library by ANA

Decisive factors for the choice of holiday destinations

The knowledge of the decision-making factors and their significance in the selection of the holiday destination gives the German and foreign vacation regions the possibility of tailoring their offers towards the desires and needs of their vacationer...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Author: Rainer Wohlmann

June 15, 1998

Effectiveness of television advertising exposure for packaged goods brands

This paper presents the authors’ latest experience with their X-10-D model, a rate of change model. The authors find that what was initially a retrospective monitoring and testing tool is now primarily being used for ongoing measurement of the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: James F. Donius, Michael von Gonten

June 15, 1998

The newest mousetrap: What does it catch?

The Internet is the newest methodology or mousetrap available to market researchers. Researchers disagree on how ready we are as an industry to move to on-line data collection. Questions abound about how representative the respondents we reach via...

Catalogue: The Worldwide Internet Seminar 1998

Authors: Alecia S. Helton, Roger Gates

Company: Texas Instruments

June 15, 1998

Competition and innovation in the telecommunications industry

Editorial of the papers from the seminar "Competition and innovation in the telecommunications industry".

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Author: ESOMAR B.V.

June 15, 1998

S.M.A.R.T.

Created and funded by the television industry, SMART (Systems for Measuring And Reporting Television) has developed a variety of new a approaches to providing reliable audience data in the face of dramatic changes in television transmission...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Gale D. Metzger

June 15, 1998

Analysis of actual and potential customer of mobile communications In Italy

This report offers evidence on the practicability and corporate efficacy of one approach to the analysis of socio-cultural factors influencing mobile phone use. 1 > Our survey enabled us to draw a general map of attitudes to cellular telephony...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: Maurizio Soverini, Simonetta Armato, Mirella Belotti, Concetta Perone, Mario Fumi

Company: TIM (Telecom Italia)

June 15, 1998

Beyond server log files

This paper identifies and discusses the weaknesses of server log file based web site measurement systems concluding that these systems are undercounting the real audience accessing web sites due to web pages being cached. The paper details and...

Catalogue: The Worldwide Internet Seminar 1998

Author: Andrew Jarrett

Company: KANTAR TNS Malaysia

June 15, 1998

Managing brand health through the marriage of attitudes and behaviour

This paper describes the work used to develop and validate the BrandBuilder loyalty model. Evidence of the usefulness and validity of three measures of loyalty will be presented: -1 behaviourally-based measures of loyalty to the brand; -2...

Catalogue: Seminar 1998: Adding Transparency To Brand Management

Authors: Allan Baldinger, Charles llsley

June 15, 1998

Alone or together in front of the television set

This study investigated the social viewing situation of children aged 4-11 watching television, which was split into three categories: solitary dewing, peer viewing, and co-viewing with an adult. The period in focus was late afternoon through...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Alexander P. Nielsen

June 15, 1998