Resources Library by ANA

Business, spirituality and the new millennium

This paper traces and explains the interrelationship of three important fin de siecle phenomena as they are occurring in North America: 1) the intensification of socio-psychological responses to the end of the second millennium and the approaching...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Hazel Kahan

September 1, 1997

ESOMAR Annual Market Study 1996

This report, that covers the 1996 market statistics, is the ninth annual report published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National Representatives...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 1, 1997

Interactive PC technology in consumer panel research

The paper describes the evolution the ACNielsen Household Panel has undergone in the recent past, moving from a traditional collecting method to a technology-intensive method that integrates different tools. An example of possible applications is...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Jennifer Hubber, Renato Mannheimer

Company: Nielsen

September 1, 1997

Mapping cultural values for global marketing and advertising

In the globalization debate the argument is that countries will converge with respect to cultural values. This paper demonstrates that the more countries converge with respect to income, the more they diverge with respect to the manifestation of...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Marieke de Mooij

September 1, 1997

Natural language processing

This paper highlights the techniques of natural language processing (NLP) and its applications in survey research, particularly in verbatim text coding and data mining report generation. A prototype system called Codia was developed to incorporate...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Josef Leung, Ching-Long Yeh

Company: Nielsen

September 1, 1997

Quantifying creative contributions

This paper briefly reviews the historical development of advertising testing, with particular emphasis on those above-mentioned measures that have survived and which are of practical use in contemporary testing. A model-based multivariable pretesting...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Flemming Hansen

Company: KANTAR TNS Malaysia

September 1, 1997

The use of the Internet for opinion polls

The paper examines current and future Internet usage in Europe. It discusses how the Internet is beginning to be used for data collection in market research and its benefits over other methods. More specifically it shows the results of Internet...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Pete Comley

September 1, 1997

Loyalty cards

In the United Kingdom, the retail loyalty card market has become highly developed within a very short space of time. Whilst several retailer schemes have existed for a number of years, it has been the relatively recent launch of loyalty card...

Catalogue: Seminar 1997: The Changing Retail Scene

Author: Rowena Patterson

Company: Ipsos MRBI

June 15, 1997

New insights for retail range development in the toiletries market

This paper discusses an approach to retail range development and category management for the toiletries and cosmetics sector on a multi- country basis. The paper develops a retail structure model for a number of national markets. Having looked at the...

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: Mike Harris, Remi Vazeille

Company: KANTAR TNS Malaysia

June 15, 1997