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Research papers

Online research

This paper gives an overview of the key on-line research techniques that are currently available and how they may be applied in mainstream market research. In addition, it examines the results of a brief survey of leading research organisations in...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: David Walker
January 1, 1997
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Citation

Walker, D. (1997a, January 01). Online research . ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/online-research-


Research papers

Consumer cognitions

This paper reports on a research study using a mental mapping technique, involving laddering interviews, which makes the link between perfume brands and the benefits derived from the purchase, and how these benefits in turn satisfy the purchaser's...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Susan Baker
December 1, 1996
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Citation

Baker, S. (1996a, December 01). Consumer cognitions. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/consumer-cognitions


Research papers

Sniff tests

This paper examines the efficiency of the Bradley-Terry methodology in conducting fragrance evaluation in the context of a highly heterogeneous market; a market with varied socio-cultural behaviour. It further proposes a theoretical framework which...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Atul Sinha, Shobha Subramanian, Manjunath Desai
December 1, 1996
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Citation

Sinha, Subramanian and Desai (1996a, December 01). Sniff tests. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/sniff-tests


Research papers

Can we predict fragrance preferences from consumers' choice of colour?

A relationship between colour preference and fragrance, should one exist, might enable inferences to be drawn from information concerning the former about which types of perfume a consumer might be expected to wish to buy. This paper seeks to...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Vivien S. Wilton-Middlemass, David Rose
December 1, 1996
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Citation

Wilton-Middlemass and Rose (1996a, December 01). Can we predict fragrance preferences from consumers' choice of colour?. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/can-we-predict-fragrance-preferences-from-consumers-choice-of-colour-


Research papers

The fragrance that is me

This paper illustrates non-verbal and psychology oriented test procedures to elucidate modes of self-experience relative to preferences for sensory stimuli, in particular for scents. As a result of these tests, a Spectrum of Positive Moods and Images...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Hans-Otto Schmidt
December 1, 1996
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Citation

Schmidt, H. (1996a, December 01). The fragrance that is me. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/the-fragrance-that-is-me


Research papers

Marketing mix

This paper describes the final phases of consumer testing utilizing Marketing Mix Studies conducted for many fragrance marketers and/or developers. The Marketing Mix Study as developed by Research 100 consists of a blind top note evaluation which...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Michael H. Sandler
December 1, 1996
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Citation

Sandler, M. H. (1996a, December 01). Marketing mix. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/marketing-mix


Research papers

Accident, fact or fiction?

This paper draws attention to the importance of perceived coherence between fragrance and concept - as expressed by name, pack, packaging, positioning, and advertising - and claims that products lacking such coherence, will encounter grave...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Barbara Busch
December 1, 1996
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Citation

Busch, B. (1996a, December 01). Accident, fact or fiction?. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/accident-fact-or-fiction-


Research papers

A fresh approach to home-use testing

This paper describes a procedure adapted from conventional consumer product testing methodology which substantially improves the quality of test data relative to previous testing approaches, notably for fragrances for functional and toiletry...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Ivor Shalofsky
December 1, 1996
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Citation

Shalofsky, I. (1996a, December 01). A fresh approach to home-use testing. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/a-fresh-approach-to-home-use-testing


Research papers

Fragrance creation

This paper addresses the topic of fragrance development within a fragrance house. Utilising consumer input at the inception of fragrance theme creation assures that the final submission will best meet marketer and consumer expectations.

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Beth A. Prevost
December 1, 1996
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Citation

Prevost, B. A. (1996a, December 01). Fragrance creation. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/fragrance-creation