Resources Library by ANA

Qualitative research as a strategic tool for helping to define the future role of public television

The objective of this research project is to help define, by means of qualitative research methods, the role of public broadcasting in Flanders. This presentation focuses on TV2, a channel geared towards more defined, segmented audiences. The project...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Leen d'Haenens

June 15, 1992

Quality of exposure

The paper is divided into two parts. First, recent changes with regard to the Spanish TV offer are briefly discussed, outlining the evolution from a public monopoly with only two channels of national coverage to the current situation, in which the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Enrique Domingo de Bias

June 15, 1992

A presentation of the TV, radio and print applications of the first intermedia personal meter

The intermedia watch has been discussed since 1987 and it was often seen as a myth. However, the production of a wearable passive device for recording television, radio, and print audiences is finally ready for a technology demonstration. This...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Lee Weinblatt, Stephen A. Douglas

June 15, 1992

A world of diminishing distance

Many centuries ago, the term "direct marketing" was a conspicuous fact of life for those involved in the very beginnings of human trade and commerce. As man moved from the most primitive hunter- gatherer societies - within the scope of extended...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Authors: Robert A. Schmitz, Marc L. Rovner

June 15, 1992

In the eye of the storm

Concern regarding the effects of violence on television, especially on children, is one of the most important areas researched by academics. In contrast, relatively little attention has been given to this problem by commercial researchers. In...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Dan P. van Vuuren

June 15, 1992

Local market television measurement: A comparison of the statistical reliability of three methodologies

Since the introduction of the People Meters in the U.S., attention has been centered on its goodness as an accurate measurement method with particular emphasis on validation studies of audience levels. Relatively little attention has been focused on...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Michael Occhiogrosso

Company: Nielsen

June 15, 1992

Researching Central and Eastern Europe

This paper sets out to argue the case for undertaking basic, benchmark research into media and marketing issues in the countries of the former Soviet Union and its Eastern European satellites. With the rapid pace of economic, political and social...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Michael Svennevig, Michel Olszewski

June 15, 1992

The brand audit

This paper is divided into two parts. The first part will outline some elements of a semiotic theory of the brand. In the definition of the brand identity, a crucial point is an identification of basic values and the distinction of these from a more...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: Andrea Semprini

Company: RISC International (Europe) SA

June 15, 1992

Passive people meters and the ESOMAR codes of practice

The technology of PPMs is complex and still evolving. Although it seems likely that pilot experiments in the field will take place quite soon, the systems could still be changed before they become fully operational and/or alternative new systems may...

Catalogue: Seminar 1992: Media Research Meets The Future

Authors: John Downham, ESOMAR B.V.

June 15, 1992