Resources Library by ANA

Die European via de vivre (English)

The Europe marketing concept suffers greatly from two opposing attitudes : total amnesia regarding European history in favour of data completely deprived of context, and the claim that diverse histories and cultures are a radical obstacle to the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Pascal Fleury

June 15, 1991

Die European via de vivre (French)

The Europe marketing concept suffers greatly from two opposing attitudes : total amnesia regarding European history in favour of data completely deprived of context, and the claim that diverse histories and cultures are a radical obstacle to the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Pascal Fleury

June 15, 1991

Increasing the value of computer interviewing

This paper looks at the growth of computer interviewing over recent years. It discusses our experience with respect to computer interviews and looks at where it has proved successful and where problems have arisen. The paper concentrates on the use...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Julian R. Bond

June 15, 1991

Clues to a new housing concept suited for the over 50's

The paper is divided into three parts. The first part highlights the socio-demographic dynamics experienced by the over 50s in Italy during the last 30 years and the direction of future trends, that view remarkable changes both in quantitative and...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Beatrice Cito Filomarino

Company: GfK

June 15, 1991

Travel patterns of the over 50's

Increased competition is forcing the tourist industry world-wide to seek new markets for their products and none has emerged more significantly and offers more promising prospects through better understanding than the over-50s market. Within a...

Catalogue: Seminar 1991: The Over 50's In The 90's

Authors: Debra Camden, Janet McCoIl-Kennedy

June 15, 1991

Turning images into fragrances

Whilst all consumer products have both sensory and image properties which work together to influence the user's perception, the image content in fine fragrances is probably one of the highest. Consumer life style aspirations, self image and even...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Authors: Anthony A. Williams, D. J. Whittlestone, Derek C. Martin

June 15, 1991

Young europeans and tobacco

In June/July 1990 a sample survey using a single questionnaire was conducted simultaneously In all 12 Member States of the European Community to assess the attitudes and behaviour of the younger generation with regard to tobacco. The survey formed...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques-René Rabier

June 15, 1991

The relevance of the Canadian and US market experience public policy considerations

There is a direct relationship between the degree to which markets differ and the need for market research. Predicting how the EC member states will differ therefore provides insight into the future of market research. Observing what has happened...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Author: Tom Brogan

June 15, 1991

The role of research, particularly qualitative research, in concept development

The purpose of this paper is to demonstrate how market research can identify consumer needs and then assist in the development of concepts, and eventually of brands, to meet those needs: and brands, with their essential emotional components, rather...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Author: Stephen Wells

June 15, 1991