Resources Library by ANA

Comparison of survey responses among Asian, European and American consumers and their interpretations

Based on our experiences in conducting consumer surveys for the same product or product category from all over the world, we have accumulated a vast data base (over 8000 new products or line extensions) on survey responses using the same procedure...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Lynn Y.S. Lin

Company: Burke, Inc.

June 15, 1990

Identification of industrial new product opportunities through utilization of graphic stimuli

This paper describes the evolution of industrial and consumer new product opportunities through the utilization of graphic probe stimuli which helped respondents recall and articulate unmet needs. The findings are based on an actual case history, a...

Catalogue: Seminar 1990: New Product Development

Author: Gerald L. Patrick

June 15, 1990

Inter media comparison

As in many countries, audience measurement for outdoor advertising media in the Netherlands is a hot topic. The different strategies of outdoor contractors are a complicating factor, since some of them sell billboards one-by-one according to the...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Marion Appel

June 15, 1990

Global advertising

Two opposing philosophies have divided the multinational advertising and marketing community. 1) There are certain universal consumer needs and values; therefore, it is possible to develop, a standardized advertising campaign in one market and export...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Peter Klein

June 15, 1990

New developments in the European market

Economic integration is a worldwide phenomenon produced by the development of transport and communication technology. Economic interdependency of countries and continents has never been greater than today. Economic integration in Europe has been...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Jacques E. Andriessens

June 15, 1990

Marketing techniques and the universe of childhood and adolescence

The aim of this paper is to demonstrate the need to implement a specific and adapted procedure in marketing studies among children and adolescents. This procedure is drawn from various work conducted on the universe of childhood as well as from...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Authors: Marianne de Souza, Marguerite de la Menardiere, Pauline de Minvielle

Company: MSM

June 15, 1990

The contribution of research to a successful new brand

The paper illustrates the launch and development of the Heinz 'Weightwatchers' brand from 1985 to 1990 with particular attention paid to the contribution of research to this development, i.e. why research was necessary and how the results impacted on...

Catalogue: Seminar 1990: New Product Development

Authors: Sue Nicholls, Alison Hollinrake

Company: Kraft Heinz Company

June 15, 1990

Strategic issues in European cross border mergers and acquisitions

Acquisitions are a principal way in which companies grow and expand. Therefore, the strategic implications of them are of considerable importance. However, reasons for acquisition are not always strategic in nature. The decision to acquire a company...

Catalogue: Seminar 1990: Countdown to 1992

Author: Willem van Someren Gréve

June 15, 1990

Outdoor advertising

This paper describes the method with which r+m, in conjunction with Publex, carried out research into the measurement of billboard coverage. First we will discuss the assumptions that are the basis of this study - central to this being - the premise...

Catalogue: Seminar 1990: The Quality Of Media Information

Authors: Frank de Munnik, Will J. A. Nelissen

June 15, 1990