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Research papers

ARF criteria for marketing and advertising research

These criteria are intended to provide helpful guidelines for planning and reporting market research studies and for assisting practitioners and users of market research to evaluate the quality, relevance, and utility of the information reported. The...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). ARF criteria for marketing and advertising research . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/arf-criteria-for-marketing-and-advertising-research-


Research papers

The art of asking why

In market research, the question-and-answer business is not so simple, and the ease of furnishing answers in everyday life may involve dangerous pitfalls. In social intercourse, it is most likely that what is important for our respondent is important...

Catalogue: ARF Guidelines Handbook
Author: Paul F. Lazarsfeld
January 1, 1990
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Citation

Lazarsfeld, P. F. (1990a, January 01). The art of asking why. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-art-of-asking-why


Research papers

Phony or misleading polls

This report is directed toward the business community, since these phony or misleading polls often occur under the auspices of persons without training in the standards that frame survey research. It is intended to reaffirm the ARFs commitment to...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). Phony or misleading polls. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/phony-or-misleading-polls


Research papers

The ARF audit of procedures for media audience research studies

This report describes a new framework for ARF audits of media audience research surveys. The goals of the new framework which is called “The ARF Audit of Procedures” are to expedite and standardise the auditing process and reporting and to...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
×

Citation

B.V., A. (1990a, January 01). The ARF audit of procedures for media audience research studies. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-arf-audit-of-procedures-for-media-audience-research-studies-3417


Research papers

The ARF audit of procedures for media audience research studies

The purpose of this report is to outline policies and procedures for the management and implementation of audits conducted under The ARF Audit of Procedures for audience research studies. The Policies Report presents the overall plan for ARF audits....

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
×

Citation

B.V., A. (1990a, January 01). The ARF audit of procedures for media audience research studies. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-arf-audit-of-procedures-for-media-audience-research-studies


Research papers

Business audience measurement (BAM) committee

This document, prepared by the Business Audience Measurements (BAM) Committee under the supervision of the Advertising Research Foundation Business Advertising Research Council (BARC), provides the business media industry with basic guidelines that...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). Business audience measurement (BAM) committee. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/business-audience-measurement-bam-committee


Research papers

Qualitative research

This is a unique occasion. It is the first time that the Advertising Research Foundation has sponsored a workshop on qualitative research: The state of the art and its future potential.

Catalogue: ARF Guidelines Handbook
Author: Rena Bartos
January 1, 1990
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Citation

Bartos , R. (1990a, January 01). Qualitative research. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/qualitative-research


Research papers

Guidelines for the public use of market and opinion research

This is an effort to state a professional consensus on how market and opinion research for public use should be assessed and what determines how useful, sound, and credible particular research may be in such applications. The guidelines which follow...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). Guidelines for the public use of market and opinion research . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/guidelines-for-the-public-use-of-market-and-opinion-research-


Research papers

Focus groups

This is the first time the Advertising Research Foundation has issued any document on the role and practice of qualitative research. The present document is offered in the spirit of the ARF mission: 1. “To lead in the development,...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
×

Citation

B.V., A. (1990a, January 01). Focus groups. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/focus-groups