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Case studies

Research based consultancy for the public sector

This paper is based on 12 years experience of research and consultancy for the UK public sector in 'business markets' - those areas of public policy which are directed at, or derived from, business establishments. Examples of such policy areas are:...

Catalogue: Seminar 1988: Business To Business Research
Author: Andrew Robert McIntosh
June 15, 1988
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Citation

McIntosh, A. R. (1988a, June 15). Research based consultancy for the public sector. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/research-based-consultancy-for-the-public-sector


Research papers

Electronic single source consumer panels

During the past decade, electronic measurement has clearly demonstrated its ability to satisfy the growing information needs of the advertising industry in the United States. The growing array of innovative electronic consumer data collection devices...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: William F. Mckenna
June 15, 1988
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Citation

Mckenna, W. F. (1988a, June 15). Electronic single source consumer panels. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/electronic-single-source-consumer-panels


Research papers

From agency to consultant

This paper has the appearance of a check list. It might well serve that purpose for a market research agency when composing a more or less standardised offering to the parties in a given marketplace. In the context of this seminar it is meant to make...

Catalogue: Seminar 1988: Business To Business Research
Author: Kees Fiolet
Company: IBM Corporation
June 15, 1988
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Citation

Fiolet, K. (1988a, June 15). From agency to consultant. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/from-agency-to-consultant


Research papers

Business requirements and future expectations in competitive bank services

An experimental study on attitudes towards time and on the behavioural implications of such attitudes was conducted on 46 staff members of an Italian bank. The methods used were a Semantic Differential (SD) composed of three stimulus words (the past,...

Catalogue: Seminar 1988: Research For Financial Services
Author: Gabriele Morello
June 15, 1988
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Citation

Morello, G. (1988a, June 15). Business requirements and future expectations in competitive bank services. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/business-requirements-and-future-expectations-in-competitive-bank-services


Research papers

Economic VS. non-economic measures of advertising efficiency

Most advertising designs work with non-economic indicators on the level of information and attitude. Thus, a methodological problem - tests with economic advertising control are very difficult to execute - is substituted by another one. For the...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Author: Sabine Wüst
Company: GfK
June 15, 1988
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Citation

Wüst, S. (1988a, June 15). Economic VS. non-economic measures of advertising efficiency. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/economic-vs-non-economic-measures-of-advertising-efficiency


Research papers

Defining and understanding the challenges

Our community is undergoing three revolutions at the same time. Technology, sociology and ethics are evolving, interacting and complementing each other. They are changing consumers' and companies' way of thinking and behaviour. They are also slowly...

Catalogue: Seminar 1988: Research For Financial Services
Author: Jacques de Keyser
June 15, 1988
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Citation

de Keyser, J. (1988a, June 15). Defining and understanding the challenges. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/defining-and-understanding-the-challenges


Research papers

A review of pros and cons of centralised research in manufacturing companies

Several different organizational forms for a multinational manufacturing company are examined, and the implications of these different structures for the nature of the marketing research function: in particular the degree of centralization or...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: David Hawkins
June 15, 1988
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Citation

Hawkins, D. (1988a, June 15). A review of pros and cons of centralised research in manufacturing companies. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/a-review-of-pros-and-cons-of-centralised-research-in-manufacturing-companies


Research papers

Peoplemeter and scanner-method

Two methods of measuring television audiences are used in the Netherlands: 1. The electronic Peoplemeter, for which respondents have to press buttons to report their actual viewing behaviour and 2. The Scanner-method, which uses the day-after...

Catalogue: Seminar 1988: Media And Media Research
Author: Paul van Niekerk
June 15, 1988
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Citation

van Niekerk, P. (1988a, June 15). Peoplemeter and scanner-method. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/peoplemeter-and-scanner-method


Research papers

Marketing strategies as adopted by Ajinomoto in southeast Asia

The purpose of this paper is explaining to you our sales and marketing activities concerning "AJI-SO-MOTO" brand retail products in South East Asian countries.

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Keiichi Koseki
June 15, 1988
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Citation

Koseki, K. (1988a, June 15). Marketing strategies as adopted by Ajinomoto in southeast Asia. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/marketing-strategies-as-adopted-by-ajinomoto-in-southeast-asia