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Research papers

Facing panel non-response, consequences and solutions

In this paper additional support is given to our statement that the quality of panel data must be improved before these data can be used as a firm basis for decision-making in marketing. To this end the case study is extended to cover data which...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Peter S.H. Leeflang, A. J. Olivier
June 15, 1982
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Citation

Leeflang and Olivier (1982a, June 15). Facing panel non-response, consequences and solutions. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/facing-panel-non-response-consequences-and-solutions


Research papers

Information display boards (IDB)

Information Display methodology is a laboratory procedure which consists in presenting subjects with an array of product information and permitting them to acquire as much or as little information as they wish, before, arriving at a purchase decision...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Bernard Dubois
June 15, 1982
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Citation

Dubois, B. (1982a, June 15). Information display boards (IDB). ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/information-display-boards-idb-


Research papers

Study of attitudes and motivation of staff, particularly those who come into direct contact with customers (French)

As in any large company, whether it be a financial institution or a firm in another sector altogether, a number of questions and therefore sometimes subjective, preconceived ideas exist regarding the efficiency of the sales network. The sales force...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Geneviève van Kesteren
June 15, 1982
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Citation

van Kesteren, G. (1982a, June 15). Study of attitudes and motivation of staff, particularly those who come into direct contact with customers (French). ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/study-of-attitudes-and-motivation-of-staff-particularly-those-who-come-into-direct-contact-with-customers-french-


Research papers

The change from national to international research: A turbulent journey into a changing European business and economics environment

A case history of the development of a 12 nation survey from its national origins to international execution and completion. It is an illustration of the continuing problem facing international researchers of how to conduct research that is...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Chris Jarret, Stafford Crossman
June 15, 1982
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Citation

Jarret and Crossman (1982a, June 15). The change from national to international research: A turbulent journey into a changing European business and economics environment . ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/the-change-from-national-to-international-research-a-turbulent-journey-into-a-changing-european-business-and-economics-environment-


Research papers

Loyalty of viewing

The viewing loyalty analyses discussed in this paper have a strong implication on the fact that there is a lot of information worthwhile knowing beyond tv programme ratings as such. After establishing benchmarks, media planner's daily routine will...

Catalogue: Seminar 1982: Improving Media Research
Author: Heikki J. Kasari
June 15, 1982
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Citation

Kasari, H. J. (1982a, June 15). Loyalty of viewing. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/loyalty-of-viewing


Research papers

A little bit of the future from large analysis of the present

The article aims at showing that public opinion, if not 'lawful', at least shows certain regularities that can be utilized in predicting shifts in opinion change. The argument is based on a French nation wide survey replicated five times since 1977...

Catalogue: Papers 1982: Social Research And Prediction
Author: Alain Kling
June 15, 1982
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Citation

Kling, A. (1982a, June 15). A little bit of the future from large analysis of the present. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/a-little-bit-of-the-future-from-large-analysis-of-the-present


Research papers

Discussing classification techniques

One of the aims of the Brugge program committee was to stimulate interactions between seminar delegates. Four working groups were asked : 1) To establish specific delegates’ needs with respect to the particular subject: classifying...

Catalogue: Seminar 1982: Classifying Consumers
Author: Jan Verhulp
June 15, 1982
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Citation

Verhulp, J. (1982a, June 15). Discussing classification techniques. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/discussing-classification-techniques


Research papers

Adman and Eve

During the past decade, many studies have been published on the manner in which women are portrayed in mass media advertisements. This paper presents data from a research study which focusses on the comparative marketing effectiveness of two styles...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Robert A. Hamilton, Brian Haworth, Nazli Sardar
June 15, 1982
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Citation

Hamilton, Haworth and Sardar (1982a, June 15). Adman and Eve. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/adman-and-eve


Research papers

Assessing immediate response campaigns in broadcast media

This paper describes an advertising campaign to attract new blood donors, and the programme of research which was conducted to assess it. The main medium used was radio, and the advertising called upon potential blood donors to contact the telephone...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Robin Jones, Tony Twyman, Simon Godfrey
June 15, 1982
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Citation

Jones, Twyman and Godfrey (1982a, June 15). Assessing immediate response campaigns in broadcast media. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/assessing-immediate-response-campaigns-in-broadcast-media