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Research papers
Quality without tears
This paper is divided into 5 parts, starting with the reasons why ISO 9000 was implemented in BTâs business market research department through to the lessons we have learnt from implementation. The first section discusses why BT, as a company,...
Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Elizabeth Judson
September 1, 1993
Case studies
Customer satisfaction monitoring to understand the market: Norwegian telecom
Due to deregulation within the area of telecommunications, an increasing number of Norwegian Telecom's former monopoly areas are, or will be, opened to free or licensed competition. This calls for a market and customer-oriented organization, with the...
Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Dag Eilertsen, Harald Djupvik
September 1, 1993
Research papers
The contribution of strategic market research to the development of successful brand and communication strategies
The marketing world is changing faster than ever. Complexity and instability are growing rapidly: markets are fragmenting, consumers get more and more pretentious and unpredictable, traditional marketing strategies seem to be without effect Therefore...
Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Uwe Munzinger
September 1, 1993
Research papers
Caruso (French)
Caruso: the name of the famous tenor is now associated with the latest tool developed by Sofres in the field of telephone surveys. Combining "classical" CATI system functions with the leading edge technologies in vocal recognition, Caruso permits the...
Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Olivier Auliard
Company: KANTAR TNS Malaysia
September 1, 1993
Research papers
The path to BS 5750
BS 5750 in the UK is a quality assurance system creating a set of procedures designed to document and improve practices to maximise the quality of a company's output. In the UK it was initially conceived for manufacturing industry, but in the last...
Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Janet Weitz, Michele Silber, Sandy Johnston
Company: FDS International Ltd
September 1, 1993
Research papers
The creativity factor as an important variable in the understanding of campaign effect
This paper is of interest to researchers and marketers involved in communication strategy - from the development of creative ideas to media planning and tracking: The ultimate goal of the study described in this paper is to demonstrate the value of...
Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Lene Hansen, Lorenz C. Andersen
Company: Nielsen
September 1, 1993
Research papers
Implementing internal customer satisfaction measurement within a
market research agency
This paper is divided into two parts. The first part describes why we decided to set up an internal customer satisfaction survey within BMRB International, it reviews the issues that we confronted and how we decided to resolve these. It also...
Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Stella Hall, Derek Mesure
September 1, 1993
Research papers
ISO 9000
The paper reflects one agency's experience in preparing to seek accreditation under a recognised Quality Standard scheme, BS 5750. The scheme was originally devised for use in manufacturing organisations, but is now becoming sought by service...
Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Roger J. Stubbs
Company: Ipsos MRBI
September 1, 1993
Research papers
