Resources Library by ANA

Health food between Western and Eastern countries- Definitions, regulations and nutritional approaches

The health food trend, being a direct consequence of the world ecologi- cal movement, is present more and more in our areas too. It manifests itself in a great interest in the relation between diet and health, be- ing evident in the real flood of...

Catalogue: Seminar 1992: European Agriculture In Transition

Authors: Ignac Kuller, Branco Pavlovic

June 15, 1992

Behind the Farm Gate

The statement, "farming costs are increasing, while profits are declining" is a cry familiar to almost everybody commercially associated with agriculture, but maybe not so familiar to the non-commercial associates of agriculture. Our opening slide...

Catalogue: Seminar 1992: European Agriculture In Transition

Authors: Valerie Prout, David J. Corbett

June 15, 1992

How media/message synergy contributes to total quality perceptions

The purpose of this talk is to reaffirm the importance of understanding how consumers use quality information in their valuation of a brand. We show information that leads us to believe that consumers combine quality, convenience and personal...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Josh McQueen

June 15, 1992

Technofear: Its influence on the design of consumer durable P products

Companies involved in the design and marketing of consumer durable products with a level of technical complexity have to cope with the situation where the technical sophistication of the product may outweigh the technical sophistication of the people...

Catalogue: Papers 1992: How To Endure In The Durables Industry?

Authors: Sean Ennis, Colin Mc Gilvray

June 15, 1992

Technology - economic - policy change

This paper examines the role of some of the determinants of future changes in farming systems, production methods and agricultural land use. It draws heavily on the results of a study carried out on land use in the UK on the timescale 1985 - 2015....

Catalogue: Seminar 1992: European Agriculture In Transition

Author: John J. North

June 15, 1992

People are people the world over

The paper argues that: (I) A successful market segmentation study requires the application of structure and a proper integration of qualitative and quantitative research. Also, that the prime emphasis should be on actionability. (II) Lifestyle and...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Peter Sampson

Company: Burke, Inc.

June 15, 1992

Performance monitors to aid business decision making

This paper explores how Royal Mail International successfully used a performance monitor to more effectively focus on customer needs in an increasingly competitive market. The main objective of the research was the accurate measurement of customer...

Catalogue: Seminar 1992: Business To Business Marketing

Authors: Diana Brown, Tom Perrott

June 15, 1992

Quality methods, quality results! An axiom

Since 1963 the U.S. Committee on Nationwide Television Audience Measurement (CONTAM) has engaged in methodological research. The purpose has been to understand and improve television audience measurement in order to increase the accuracy and...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Nicholas P. Schiavone

June 15, 1992

Radio reach and frequency revisited after 25 years: Do quintile probabilities still produce accurate estimates?

Reach and Frequency Models have been actively utilized in the United States for the planning and buying of radio announcements since the 1968 introduction of "Radio’s New Math." Curves built in the late 60's allow users of the medium to predict...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: William E. Engel

June 15, 1992