Abstract:
The statement, "farming costs are increasing, while profits are declining" is a cry familiar to almost everybody commercially associated with agriculture, but maybe not so familiar to the non-commercial associates of agriculture. Our opening slide illustrates the forces governing agriculture as it exists today. At one end of the scale is the farmer, at the other end is the policymaker and we think it is fair to say that the agricultural supply industry is sitting (not very comfortably) in the middle. Today, if the bureaucrats in Brussels decide to reduce output prices or subsidies, these predominantly, one-way lines of communication leave the farmer with only one option; that is to cut costs or die, without any opportunity for redress of discussion with these policymakers. Clearly, at least the fanning press seems to have taken up the farmer's story, as can be seen from the collation we have made of a few headlines from recent editions of the various farming publications.
This could also be of interest:
Research Papers
Development in farm panel research in Europe
Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Tony M. Houghton
 
June 15, 1985
Videos
Behind the automation curtain
Catalogue: Congress 2017: Visionary
Authors: Christian Dubreuil, Roddy Knowles
 
November 27, 2017
Research Papers
What lies behind the veil
Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: S. Shree Ram Reddy, Racha Makarem
 
March 30, 2003
