You searched for: "*"

ANA has found 12136 results for you, in 377 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research into biscuit count line packaging

United Biscuits Ltd., are concerned to appraisetheir current packaging methods in the contextof alternative methods (particularly those beingused on the Continent). For all of these methods, it was necessary todetermine; 1. Which is seen to keep the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1978
×

Citation

, C. (1978a, August 01). Qualitative research into biscuit count line packaging. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-biscuit-count-line-packaging


Research reports

Kronenbourg advertising development research

Saatchi and Saatchi have developed two scripts for the1979 Kronenbourg advertising campaign called 'EuropeanParliament' and 'Cycle Race'. These have beenproduced as narrative tapes which describe and explainthe planned commercials by means of a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1978
×

Citation

, C. (1978a, July 01). Kronenbourg advertising development research. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/kronenbourg-advertising-development-research


Research papers

Will retailers allocate manufacturers' budgets

The budgetary allocation of many product groups is made long before the responsible advertising managers have decided on the allocation of sales promotion and advertising expenditures. This is the case with branded articles. With such goods both...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Georg Gramse
June 14, 1978
×

Citation

Gramse, G. (1978a, June 14). Will retailers allocate manufacturers' budgets . ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/will-retailers-allocate-manufacturers-budgets-


Research papers

How to adapt research techniques to design and assess corporate image advertising

Corporate advertising requires a research-based approach just as much as product advertising. A good example is Imperial Chemical Industries Ltd., who have been using this approach in Britain since the 1940's. Following research in 1968, the campaign...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Alan Wolfe
Company: Ogilvy
June 14, 1978
×

Citation

Wolfe, A. (1978a, June 14). How to adapt research techniques to design and assess corporate image advertising . ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/how-to-adapt-research-techniques-to-design-and-assess-corporate-image-advertising-


Research papers

A corporate campaign case history

This paper deals with the case history of a corporate campaign for Hoechst U.K., the British subsidiary of the German chemical company, Hoechst A.G. Before 1975, corporate advertising for Hoechst U.K. had been an adaptation of an international...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Gerald de Groot
June 14, 1978
×

Citation

de Groot, G. (1978a, June 14). A corporate campaign case history. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/a-corporate-campaign-case-history


Research papers

Are long-term effects possible or measurable?

This paper brief reviews some evidence often quoted in relation to quantitatively evaluating advertising expenditure. The need to relate quantitative methods to facts and theories of consumer behaviour is emphasised. A view of consumer buying...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Tony Twyman
June 14, 1978
×

Citation

Twyman, T. (1978a, June 14). Are long-term effects possible or measurable?. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/are-long-term-effects-possible-or-measurable--1717


Research papers

A manufacturer's view of promotions

In the case that I want to look at today, I plan to show how promotion was used in the successful development of a brand in a highly competitive market, and to describe an approach to measuring the value of a promotion both before implementation and...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Mike Fann
June 14, 1978
×

Citation

Fann, M. (1978a, June 14). A manufacturer's view of promotions. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/a-manufacturer-s-view-of-promotions


Research papers

Advertising communication on behalf of a government body

Since 1975, the Roads and Traffic Division has been faced with the problem of a rapid increase in traffic hold-ups at the beginning of the holiday periods. The aim of the Roads Division was thus to obtain a better spread of holiday departures through...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Francois de Montmarin
June 14, 1978
×

Citation

de Montmarin, F. (1978a, June 14). Advertising communication on behalf of a government body. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/advertising-communication-on-behalf-of-a-government-body


Research papers

Response to magazine and television advertising

A small-scale UK survey among leading advertisers and agencies to find out what research they conduct to evaluate their advertising campaigns is reported upon. The amount of such work was found to be surprisingly high but the amount of effort devoted...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Alan Smith
June 14, 1978
×

Citation

Smith, A. (1978a, June 14). Response to magazine and television advertising. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/response-to-magazine-and-television-advertising