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Magazines

Research World (September 2011)

In this issue we look at the big ideas that will shape the way that marketers, researchers and media operate in the years to come.

Catalogue: Research World 2011
Author: ESOMAR B.V.
September 15, 2011

Magazines

Revue Française du Marketing (Septembre 2011)

La RFM entend poursuivre sa vocation de contribuer à faireconnaître les techniques et les pratiques en marketing les plus innovantes aux communautés académiques, étudiantes et professionnellesdans le monde francophone. Le Comité de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2011

Research reports

36 questions to help commission neuroscience research

Following the ESOMAR Neuroscience seminar in June 2011, it became clear that ESOMAR has a role to play in helping the Neuroscience area of research to grow and flourish in the years to come. Alongside a team of experts we believe that this can best...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 2011

Research reports

ESOMAR guideline for online research

While many of the technical and methodological issues involved in internet research have been clarified since this Guideline was last updated in 2005, the international legal framework governing the internet is still evolving meaning that online...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011

Research reports

ESOMAR guideline for conducting survey research via mobile phone

While recognising that many mobile phones and mobile devices permit the use of online research methodologies, including e-mail and web surveys, the ESOMAR Guideline for Online Research covers research using email, browser-based or downloaded...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011

Research reports

ESOMAR guideline on social media research (Russian)

This guideline supports ESOMAR's consistent position to maintain a clear distinction between market, social and opinion research and marketing and PR activities. Recognizing that online research generally, and social media specifically, is...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011

Magazines

Research World (May/June 2011)

In this issue we look at research effectiveness and the skills needed by researchers now and in the future.

Catalogue: Research World 2011
Author: ESOMAR B.V.
June 15, 2011

Research reports

ESOMAR guideline on social media research

This guideline supports ESOMAR’s consistent position to maintain a clear distinction between market, social and opinion research and marketing and PR activities. Recognising that online research generally, and social media specifically, is...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011

Magazines

Research World (March/April 2011)

In this issue we look at the growth of emerging markets and what this means for consumer insights and innovating for success.

Catalogue: Research World 2011
Author: ESOMAR B.V.
April 15, 2011