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Research papers
Bluetooth early adopters
This paper aims at discussing differentiated forms of approaching small targets of technology products of very low incidence such as Bluetooth in Latin America, exploring the receptivity of the Brazilian and the Mexican of a new technology and how it...
Catalogue: Congress 2006: Foresight
Authors: Richard Nelson, Paula Soria
Company: IBOPE Inteligencia
September 17, 2006
Research papers
Axe 'click'
The paper explores how the global communication campaign for the 2006 Axe variant 'Click' was researched using evolutionary insights as a foundation. A multi-layered approach comprising desk-research, expert interviews and consumer groups validated...
Catalogue: Congress 2006: Foresight
Authors: Andy Bloor, Alistair Millar, Jem Fawcus
Company: Firefish
September 17, 2006
Research papers
The dig
It is archaeology's use of stuff in studying, understanding and building pictures of cultures that first attracted us. Archaeology provides a practical approach to 're-instating the missing masses' (Latour 1992) in market research.How market research...
Catalogue: Congress 2006: Foresight
Authors: Simon Blyth, Simon Roberts
Company: Unilever
September 17, 2006
Magazines
Research World (September 2006)
Projections about future developments, delivering expectations, indicating trends and making predictions, are activities that do attract attention. And of course, carefully formed opinions about what will happen in the future are indispensable to the...
Catalogue: Research World 2006
Author: ESOMAR B.V.
September 1, 2006
Research reports
Global Market Research 2005
At the outset of this year, our aim at ESOMAR was to build on the success of the report and to improve in areas such as reliability of information and the depth of analysis. We have focussed on more robust data collection processes and brought a more...
Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2006
Magazines
Research World (July/August 2006)
Managers often say that research is too sluggish, too expensive, inaccurate and vague. There is simply no time for it. Or they might add that a survey has no role to play in understanding what will come next - ânot even customers can predict the...
Catalogue: Research World 2006
Author: ESOMAR B.V.
August 1, 2006
Magazines
Revue Française du Marketing (Juillet 2006)
Les articles variés que votre Revue vous propose dans ce numéro couvrent un champtrès vaste : du développement durable à l'éthique sportive, en passant parla mesure des valeurs personnelles, de l'orientation vers le marché, de...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2006
Research papers
