Resources Library by ANA

TV audience measurement validation

Beginning in 1981 a new facility became available in France : the household audience meter coupled with the Audimat panel system. Each day the viewing figures for the previous 24 hours were made available, precise to the second. And because these...

Catalogue: Seminar 1990: The Quality Of Media Information

Authors: Dominique Scaglia, Jacques Braun

Company: Mediametrie

June 15, 1990

The human resources management consultant in the Europe of 1992

In this paper I will attempt to describe the organisation of human resources management in European companies, and the impact of the building of Europe in that area, today and in the future. I will speak particularly of multinational companies, but...

Catalogue: Seminar 1990: Countdown to 1992

Author: Denise Annandale-Massa

June 15, 1990

Examining the communication properties of interlinked print and television advertisements

This paper describes a second UK project designed to extend our understanding of how print advertisements and television commercials interact with each other, in communication terms. A previous study along the same lines was the subject of a paper...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Alan Smith

June 15, 1990

From hearing it said to seeing it done

In our day, resorting to the declarative is not sufficient, in particular when daily concerns and cultural practices are involved. Discourse is frequently stereotyped through cliches conveyed by public opinion as echoed by the media. Individuals are...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Authors: Sylvie Motte, Laure Schapira

June 15, 1990

Data manipulation options for researchers

The paper addresses those researchers who would like to go beyond the specific MR packages available to them and themselves manipulate the raw data to get further insights. The first part of the article compares and contrasts primarily the mainframe...

Catalogue: Seminar 1990: How To Cope With Data Overload

Author: Alok Joshi

June 15, 1990

Encouraging a demand for museum services

Symposium On Research And Marketing For The ArtsThe Zagreb Museum and Gallery Centre was formally registered in 1980, it came into operation with its first exhibition in 1982 and has since become, by virtue of its well planned programme and a series...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Fedor Rocco, Ante Sori

June 15, 1990

Fry versus recency

The two syndicated readership survey services in Norway, run by MMI (Markeds- og Mediainstituttet) and Gallup (Norsk Gallup Institutt A/S), report readership figures for magazines which differ to some extent. Differing techniques are used to measure...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Johnny Pedersen

June 15, 1990

Generale bank in the 1990s

Banks are always concerned to respond to market demand and consequently have an eye to the future, anticipate expectations and innovate. The approach of the single market is accelerating this process, illustrating a statement by the American...

Catalogue: Seminar 1990: Countdown to 1992

Author: Jacques de Keyser

June 15, 1990

Global marketing by Nissan Motor Co., Ltd.

In a day where economic activities have become global in nature and information has become synchronized world wide, product development and marketing of automobiles likewise will need to be handled on the basis of a global concept. It is necessary to...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Takashi Hisatomi

Company: Nissan Motor Co.

June 15, 1990