Resources Library by ANA

Qualitative research, quantitative research, interaction, integration and linkage

The paper suggests qualitative research is due for a reappraisal and this should take place in a broad context that considers both qualitative and quantitative research. It discusses qualitative/quantitative distinction and a two-level, six- category...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Peter Sampson

Company: Burke, Inc.

June 15, 1993

Quality standards in international research

The achievement of acceptable and consistent quality standards in international research is a vital topic which deserves wider debate. At present it is difficult for international research buyers and co-ordinators to know what standards and practices...

Catalogue: Seminar 1993: Marketing And International Research

Author: Carol Coutts

June 15, 1993

Salesplan

In this paper, a Decison Support System is presented that enables the decision-maker to make optimal use of existing marketing research data in the area of fast-moving consumer goods. Many valuable market data are not analyzed in depth by the...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Ole Stenvinkel Nilsson, Jørgen Kai Olsen

June 15, 1993

International qualitative research: A critical review of different approaches

This paper has been written by three practitioners who have not only co-ordinated studies all around the globe but have been co-ordinated as well, both by client companies as well as other research institutes. The approaches examined in this paper...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Marianne de Souza, Monika Bhaduri, Timm Sweeney

June 15, 1993

Marketing human resources in new Europe

This paper concentrates on the quintessential question of how to locate and motivate qualified management in "New Europe". New Europe is being defined as all countries of the former Eastern Bloc Nations. Hungary is used as a concrete example,...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: Hedi Vecsei

June 15, 1993

Fragrance in Japan

This new interest in developing the fragrance market might be seen as the latest step in an increasing interest in the luxury market among Japanese manufacturers. In the 70s we observed extraordinary activity in investment in the fashion area (KENZO,...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business

Author: Robert J. Wilk

June 15, 1993

A model for assessing and mapping brand competition calibrated on panel data

This paper describes a methodology aimed at inferring competitive market structure based on real-world choice panel data. The model offers two main results : -1 a competitive map providing a bird's eye view of the competitive structure of the market,...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Dwight Merunka, Jean-Bernard Kazmierczak, Valerie Charriere-Grillon

June 15, 1993

How to integrate qualitative market research into a global communication programme?

It's our intention to outline in this paper some thoughts on the role research can, and should take in the development of a succesful brand strategy. In particular, we wish to expand on the central theme of the seminar, the primary objective is to...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Michael de Decker, Antonio Valente

Company: Bayer AG

June 15, 1993

Information and stimulation

This paper examines the issue of consultancy as an inherent and inevitable element of much qualitative research and looks at the way this affects the relationship between buyers and suppliers. Some difficulties of definition are explored, especially...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Arnold Cragg

June 15, 1993